Plastic surgeons may know everything they need to know about performing a successful cosmetic procedure, but it is not likely they bring the same level of expertise to the operational end of their practice. In fact, most plastic surgeons and dermatologists will probably admit they don’t want to put the same time and energy into the business portion of their practice as they do caring for patients. If practice management is not your forte, there are a number of tips that can help you run your office efficiently and cost-effectively without sacrificing quality of patient care.

1. Communication

Open multiple pathways for your patients to communicate with you, from the traditional phone call to electronic messages through text, email or live chat. Patients today are looking for different modes of communication and by accommodating their preferences, you also free up staff hours that have previously been spent on phone calls. Electronic communication allows patients to contact your office any time of the day or night and for you to respond to requests and appointment scheduling during regular office hours.

2. EMR

Electronic medical records or EMR are more than a federal mandate; they are a way to keep patient records safe, secure and easily accessible. There are many benefits to implementing an efficient EMR system, including freeing up of physical space in your office and lowering the risk of files getting lost or damaged. EMR also improves the quality of patient care by making patient information easily accessible between providers and streamlining patient care like lab tests, prescriptions and referrals from other physicians. But don’t just take our word for it; Dr. Glasberg, ASPS president, discusses how he uses his EMR to better manage his practice here.

3. Tools for Efficiency

Automate as much of your practice management as possible, so that staff is able to spend more time with patients and less time on paperwork. There are plenty of good software programs available today that allow you to streamline office functions into a single, easy-to-use program. Automate tedious tasks like patient scheduling, documentation and new patient paperwork, to prevent your staff from getting bogged down in administrative duties. At patientNOW, we can help you customize an office management system to meet the needs of your unique practice.

4. Marketing

As you are able to automate more of your daily administrative tasks, you can focus more on patient acquisition and retention with effective marketing techniques. Plastic surgery is a competitive business that requires marketing savvy and the right tools to build your practice. At patientNOW, we even help you streamline this process, with software designed to follow up with all of your patients to increase treatment numbers and revenue.

Practice management can seem like an overwhelming task that keeps you from your first love of caring for your patients. With the right tools and procedures in place, you can free yourself and your staff from administrative duties so you can spend more time with your patients. Contact patientNOW at 888-644-2987 to learn more about our practice management solutions that can help your practice thrive.

Comments are closed.