Getting the Most out of Your PatientNOW System With Ongoing Training

You have already made one of the biggest investments you will make in your practice by implementing an EMR system, but have you reaped its full value, and more importantly, has it given you the return-on-investment you expect? Even the greatest tool does not work on its own. To get the maximum benefit from the EMR you already have, you need to understand how to put it to its best use, and that requires training.

Training your staff comes with its own costs — either extra hours or time away from the core value they add to your practice. However, when it comes to fully utilizing your EMR, you can achieve substantive efficiencies in every aspect of your practice which can have both monetary and qualitative returns. Further, on-going training ensures you don’t miss out on the value of new features when released. On-going training can fully unlock the value of your PatientNOW EMR system.

To get the full benefit from your EMR, you have to understand it

To benefit fully from all the features of your PatientNOW EMR, you not only have to know what they are but you have to know how to use them in ways that help your practice function better. Training introduces you to features in your EMR and shows you the correct way to use them and adapt them to get the most benefit.

You will also quickly find that your PatientNOW EMR system is constantly changing — for the better — as we improve features and offer new ones because plastic surgeons like yourself have asked for them. You will want to capitalize on the value that these new features offer, and regular training for you and your staff ensures that you are always “up to speed” and fully maximizing your implementation and practice efficiency.

Training That Fits Your Schedule

You provide quality care to your patients to help them look and feel their best. To help keep your focus on your clients, you need training that works around your packed schedule and makes the most of your time. PatientNOW offers several flexible training options to do just that.

If you prefer tailored and in-person training, PatientNOW can come to you, giving you the opportunity to get the big picture on how to optimize your EMR now that you have begun using it, or to focus on specific features you haven’t yet optimized or wish to add or better utilize.

Alternately, if you want on-demand training without the extra planning that in-person training involves, PatientNOW can train your team remotely via web conferencing. If you want training with even less administrative impact, you can dial-in to bi-monthly webinars or watch them at your convenience on our web portal.

An Investment You Don’t Have to Pay for

I have already invested in a PatientNOW EMR system. Do I have to pay more for training? No, you don’t. All PatientNOW EMR training is free. We want you to see returns from your PatientNOW EMR and maximize your return on investment. The only additional investment you will have to make is time, and taking time for training does more than make you expert users of your EMR system.

Training your staff makes them feel invested in which can make a qualitative difference in practice morale and function. Your team will also feel empowered knowing that they can operate the EMR independently, perform their job more effectively and offer better patient care, adding value at each step. With PatientNOW behind you to offer support whenever questions or problems arise, your team will have the time to offer the care that will bring patients back.

Training Maximizes Your Investment

The benefits of a workflow tool depend on two factors — how well the system fits your needs, and how well you use it. PatientNOW’s consultative approach — customizing the EMR to your practice’s needs and workflow requirements — help ensure the EMR provides out-of-the-box benefits to your practice. On a day to day basis, however, you and your staff will control how much value you will actually get from your implementation.

Training can make your team power users who get the most from every feature and adapt features to how you work. Your EMR can change with you to meet future workflow needs you didn’t anticipate, and the better you know your EMR, the better able you will be to continue to get value from your system. Training also unlocks the potential of your staff who, using the system, can spend more time on patients, building repeat business.

Contact PatientNOW today at 888-644-2987 to discuss your training needs and begin a personalized training program for you and your practice staff. The next thing you learn about your PatientNOW EMR could save you time and money and add more patients.


Save Time and Increase Earnings By Simplifying In The New Year

Time — you have no more precious commodity. When you save time, you can reinvest it in your practice in many ways. You can care for more patients, ensure your staff provides outstanding care, streamline your workflow and protocols, keep better control over your financials and, of course, focus on bringing in new business. Before you can achieve any of these goals for your practice, however, you have to find ways to save time.

PatientNOW’s comprehensive EMR workflow, practice management tools, extensive partner add-on’s and partnership initiatives give you a single place to monitor, manage and act upon the information crucial not only to your success but your competitiveness in your market. PatientNOW enables you to save time, make your practice as efficiently as possible, and maximize the financial return on your hard work and patient care.

PatientNOW — a single workflow tool for all your practice needs

Perhaps no single practice improvement you can put into effect will do as much to save you time and increase your revenue as an EMR. PatientNOW’s EMR includes numerous features designed to enable your practice to run smoothly, ensuring that your patients reap the benefits.

Online scheduling makes it easy for your patients to make an appointment anywhere, and automated reminders help ensure they don’t miss appointments. Electronic consents and patient histories increase the accuracy of your patient records and allow you to retrieve relevant data quickly and easily. You can also manage all procedure-related documentation through your PatientNOW EMR, including patient education, pre-surgery checklists and after-care instructions.

A PatientNOW EMR also makes it easy to reach your patients anytime whether through direct text, emails or the patient portal. Automated electronic mailings can inform your patients of new treatment options and also suggest additional procedures which may benefit them once they have completed their current recovery.

With a PatientNOW EMR automating many necessary but administrative practice functions, you and your staff can use the time you save to keep your existing patients happy, and with PatientNOW’s robust patient-outreach tools, you can consistently and easily communicate this value proposition, translating it into additional procedures and more patients.

PatientNOW’s Partner Programs Let You Increase Your Offerings Without Complicating Your Workflow

A PatientNOW EMR not only can help you effectively manage your workflow, but will also work effectively alongside partner services, increasing and not limiting your practice offerings.

PatientNOW’s partnerships with Canfield Imaging Systems and New Look Now® allow you to enhance your consultation experience with high-resolution images and photo simulations which will give your patients the most accurate and realistic expectations for prospective procedures.

Also, through MyMedLeads.com, you can incorporate dedicated lead generation and conversion into your EMR, and with Compass Billing, you can free even more time by enabling support full-service accounts receivable support including insurance and collections when you need it.

The partnerships mentioned above represent only a few of the many PatientNOW relationships which can expand upon a PatientNOW EMR integration and give your practice broader support in meeting patients’ needs. By freeing up your time and enhancing patient care, PatientNOW’s partner-friendly approach allows you to focus on your patients and not your systems which means more repeat business and referrals.

Patient Approved® Helps Patients Find You, Build Your Online Reputation and Create New Business

Patient Approved® — just one of many PatientNOW partners — seamlessly integrates with PatientNOW’s EMR and can significantly boost your online profile, helping you capitalize on organic patient reviews, respond to patient issues, communicate successes to prospective customers and convert your online reputation into new business.

Positive reviews do little good for your practice if prospective patients don’t know about them. PatientNOW with Patient Approved® helps capture and promote positive reviews your practice receives and publish them on your own website and social media channels, ensuring that prospective patients see them and that you incur the maximize benefit from them. A Patient Approved® medallion on your web collaterals unmistakably communicates your practice’s commitment to excellence.

The best news — a significant portion of the review gathering, vetting, ranking and publication happens automatically. You will reap all the marketing benefits of your strong reputation in your specialty simply by including a Patient Approved® workflow into your current PatientNOW EMR. Most importantly, you have an extra assurance of always having satisfied patients.

PatientNOW Allows You to Save Time, Work Better and Earn More

Whatever our role, we all want to simplify. This goal poses a unique challenge to doctors whose burdens include complex procedures, high-volume scheduling, document management and retention requirements and even inventory controls. These special requirements, however, do not make simplifying impossible if you have the right tools.

A PatientNOW EMR through its feature-rich workflow management tools, complementary add-on modules and broad industry partnerships can address many of the most potent challenges you face all from one application, even from the palm of your hand. Utilizing a custom integration, you can also tackle only the problems most important to you without over-investing in solutions from which you won’t fully benefit.

To discuss all the ways a PatientNOW EMR can help you optimize your practice, and to discuss the additional benefits you can receive from your existing PatientNOW EMR, call us today at 888-644-2987. You can simplify and earn more, and PatientNOW can help.


You Can Decide Whether Client Feedback Will Help or Harm Your Cosmetic Practice

Well integrated client feedback can greatly influence the success of a cosmetic practice. Honest and unfiltered feedback gives you the clearest picture of where both you and your practice as a whole have succeeded and where you must improve. Yet as you work hard each day to satisfy your client’s needs, you may have few resources left to assign to gathering and assessing client feedback. The question then becomes, how do you collect, quantify and qualify this crucial information and put it to work for you?

Fortunately, just as you have automated your office workflow through the implementation of an EMR system, you can also electronically gather, triage and access this crucial business metric and incorporate it into the EMR you already use and trust. Readily available client feedback means you can better satisfy existing clients, promote your client successes in real time and increase new patient visits and revenue.

Patient Approved®’s suite of feedback management tools seamlessly integrates into your EMR and web channels, making your client rating available on your website and social media, where prospective clients spend the most time. Let’s take a look at several advantages your practice can enjoy by incorporating a reputation management workflow.

You Can Only Fix Problems You Know About

As a doctor, you can control most aspects of a procedure, but you cannot control all of them. Problems will arise. These scenarios, however, give you the opportunity to highlight how you and your practice handle unique situations. Everyone wants things to go right the first time, but prospective patients want to know how you will make it right in the rare instance they don’t.

Your response to sub-optimal feedback demonstrates your commitment to your patient’s well-being and satisfaction. The fact-based, patient-generated follow-up responses you will receive from a satisfied client will tell that story for you. Prospective patients will then come away knowing that, despite unforeseen complications, you as a doctor did everything you could to achieve your patient’s best possible outcome. However, if you don’t know about these problems, you can’t fix them.

Patient Approved®’s workflow elicits patient feedback in multiple ways, selects quality responses and incorporates them into your EMR for ease of access. This automated process ensures you don’t miss anything, can respond quickly to client concerns and can continue to build trust in your practice. A well-qualified but poor review provides you with three opportunities — to satisfy unhappy patients, to mitigate the risk of negative referrals and to tell a compelling story that will build prospective patients’ confidence in your practice. Patient Approved®’s workflow, connected to your PatientNOW EMR, makes sure you can capitalize on all three fronts.

Having No Reviews Can Do as Much Harm As Having Bad Reviews

You might think that having no patient feedback won’t do your practice any harm. Today’s web-savvy prospective patients, however, expect information — good and even bad. Whether you have an established practice with no social media or a young practice with an online presence but little traffic, you occupy a very vulnerable place. The absence of information invites one of the most dangerous threats to your reputation — speculation. Without concrete information, you might leave prospective clients wondering whether you can credibly provide your advertised services.

You would rather have prospects hear factual information from your patients even if it concerns issues than allow them to attach their worst fears to your practice. Patient Approved® helps to ensure that you keep your practice out of the information void. By collecting and vetting your client reviews, you can continually develop and deliver one of your most valuable assets, an accurate, online representation of your real-world reputation.

Let Your Feedback Advertise Your Practice

What do you most want your prospective patients to know about you and your practice? You want them to know you have a long track record of successful surgeries and a long list of satisfied patients. A prominently featured high or five-star rating communicates this message whether or not prospective patients further research your reviews, practice history or credentials.

When they do research your practice, however, they will find a host of detailed, meaningful reviews supporting this distinction. Higher ratings yield higher revenues, and a single point increase here could increase your revenue by as much as 9 percent. Data from Harvard Business School supports this assertion. If you want to establish your practice as one worthy of that second look and increase your revenue, a Patient Approved® seal will help you achieve both goals.

Patient Approved® gives you one of the most comprehensive and reliable ways to access and incorporate this data into your marketing strategy. By seamlessly linking your patients’ social media to your EMR and web channels, you can convert your positive feedback into new customers and increased revenue in real time.

Don’t Fail to Capitalize on Your Most Valuable Asset

The better you manage your information, the better your information can help you manage your practice. Client feedback presents tremendous opportunities. Failing to capture or utilize this information can have a significant negative impact on the growth of your practice and your revenue. You can only put this information to work for you, however, if you have a comprehensive and reliable system in place to compile it and put it into actionable form — that doesn’t take time away from your patients.

Patient Approved®’s suite of EMR-ready tools gives you the ability to gather and assess this information, respond when necessary, and promote the positive reviews you’ve earned. You have built a successful practice, satisfying thousands of patients and building a sound reputation in the process. Patient Approved® helps communicate these achievements in a clear and concise format where the most prospective clients will view them, online. Don’t let your successful practice become the best-kept secret in cosmetic surgery.

For more information about PatientNOW’s EMR solutions including PatientApproved(™)’s integrated reputation management suite, call us today at 888-644-2987. Our team can help you to create a customized patient engagement and reputation management solution to maximize your return on your human and dollar investments.


To Ensure Year-Long Success, Upgrade Your EMR Before the New Year

Name a good time to install a new EMR system — or switch to a different one. You can’t. Each day poses unique challenges to you and your practice. Add to that the time, effort and adjustments that introducing a new workflow software will require, and you may begin to think you can’t possibly accomplish either goal.

The clear advantages of an EMR system, however, make it one of the single best ways you can improve your practice’s efficiency, staff retention, patient satisfaction and profitability — notwithstanding that Meaningful Use likely requires adoption of some type of EMR system.

As a result, even if you have an EMR system in place, you will need to constantly monitor whether your solution gives you the maximum possible benefit. While no perfect time to change your infrastructure exists, assessing your situation and making any necessary changes before the New Year has several distinct advantages.

If you want your best year yet, you need to start in January

Anyone can do the math. If you want the maximum return in the new year, you need to get results every month. You can achieve this if you start your new year with an effective strategy already in place. You can wait, but you might have to play “catch up” all year long. So get you and your practice ready to have a great month every month next year.

Putting a winning strategy in place will, however, cost you up-front. While a well-chosen EMR system will save you money in the long run, shopping for an EMR system will draw on your time now, even before the installation and ramp-up phases begin. You won’t want to delegate one of the most important decisions concerning the health of your practice, though.

To switch by New Year, start the selection process as early as possible in the year and dedicate time to it even during periods with high patient volume. While you may reach a decision readily, finding the right choice for your practice may take a while.

If you don’t feel you can chart a course before year’s end, ensure you take steps early in the new year for a successful implementation by the close of the following year.

Plan to give yourself more time than you may think necessary. You will want to meet with as many vendors as possible, deeply assess your needs and reflect on which features will have the biggest impact on your practice and which you can forgo.

Use the Holiday Season as a Soft-launch

The holiday season provides one of the most opportune times to launch — or re-launch — your new EMR platform. While the cooler months offer numerous advantages to individuals considering cosmetic treatments, many will delay their decision until after the holidays. As a clinical practitioner, you don’t have down-time, only busier and less busy times. You and your practice can invest the extra time you might have around the holidays in an implementation, training or re-training program for your new EMR system.

In addition, a slightly decreased patient volume over the holidays means you can make system and workflow adjustments before you return to a higher-volume patient load. Also, your EMR implementation team can address any unforeseen problems before your busiest months. If you require data conversion during your transition, that can also quietly occur and upload in the background, mitigating impact on your patient work, and allowing ample time for quality control.

Reap End-of-the-Year Tax Benefits

Many tax credits and incentives await practices who initiate a new EMR system or switch to a new one.

Currently, practices may write off hardware and software acquisitions for three to five years under US Tax Code, according to one healthcare tax expert. Practices can qualify for hardware purchase credits of up to $500,000 — which they can write off in year one — and also for software and training credits whose values vary. Certain restrictions do exist, however — for example, if a practice designs its own software, credits do not apply — but those instances occur rarely.

Additionally, states offer their own tax credits on top of Federal credits which can further mitigate start-up costs. Those credits, offered by multiple states, can partially off-set a practice’s re-training costs for software swap-outs or upgrades.

A change worth the effort, at any time

Heading into the New Year with a well-planned strategy can make the difference between another average year and your best year yet. By giving yourself time to get as much information as possible, cut through the hype and deeply assess your needs, you can empower yourself to make the best decision and give yourself a decided advantage. Also, by planning your workflow and technology improvements when they can cause the least disruption and capture the greatest amount of your attention, you can increase the likelihood of a smooth transitional phase and long-term operational success. Whatever you do, don’t wait. While initially time-consuming, an implementation that fits your needs will reward you year after year.

If you have considered installing a new EMR system or switching your current one, or have more questions, call PatientNOW today at 888-644-2987. Our team can help you to create a customized, end-to-end patient engagement software solution that will boost your practice’s efficiency and profitability and provide you value in the coming year and for years to come.


Are You Still Tackling Last Year’s To-Do List?

Is one of your to-do’s to finally tackle that to-do list? Frequently the sheer volume of what we have to do prevents us from effectively dealing with how we got so behind in the first place. Medical practitioners seeking to optimize practice efficiency have some of the biggest challenges in this area. On any given day you face heavy client volumes, paper-based workflows and mission-critical needs for quality and accuracy.

One way to achieve efficiency is to automate your workflow through patient engagement software. While implementing a practice-wide automation program will add to your to-do list in the short term, in the long term it can help you meet and exceed your goals for staff fulfillment, patient satisfaction and profit growth. Let’s examine key features of this type of solution and how they can help increase your efficiency.

What Exactly Does Patient Engagement Software Do?

Patient engagement software goes beyond features commonly associated with client portals. It automates many time-consuming and manual functions, creates an office-wide workflow and accounting mechanism and builds in marketing functionality crucial for growth.

How Will Patient Engagement Software Benefit my Practice?

These software applications benefit doctors in three fundamental ways:

Practice Management

Practice managers can have new patients register using the system, thus avoiding new paperwork. Clients can schedule appointments directly from any device and will receive automated reminders prior to their visit. Paperless registration and calendaring means staff can minimize filling out forms, checking calendars and making phone calls.

Electronic Medical Records (EMR)

Doctors can review and mark-up electronic health records instantaneously, order lab work, prescribe postoperative care and approve prescription refill requests quickly. In addition to speed, they can do all of this with less chance of reviewing the wrong documents or misreading data.

Strategic & Targeted Marketing

By automating client follow-ups, initiating surveys and eliciting client feedback both positive and negative, automated workflow tools can help doctors identify their most profitable procedures, create incentives around new procedures, remedy perceived shortcomings, target client populations for specific treatments and reward loyal clients with offers geared towards them.

Employing a coordinated strategy improves your likelihood of seeing bottom-line results quickly.

How will Patient Engagement Software Benefit my Patients?

Many features described above also benefit patients. While clients can still interact with their medical records on-line, they also get much more:

The Ability to Participate in Their Treatment Plan

Patients can access their medical records when needed and even transfer them to other members of their care team. Messaging systems facilitate easy communication between patient and doctor regarding immediate concerns. Both features help doctors comply with Meaningful Use Stage 2 compliance.

A Personalized Practice Experience

Patients will receive personalized emails for on-going client education; pre- and postoperative care instructions; recommendations for future procedures based on their treatment history; monthly offers and promotions; and even birthday and anniversary greetings.

A Comprehensive Patient Education Program

Periodic “eBlasts” will ensure clients know the latest technologies employed by the practice as well as demonstrate the practice’s knowledge of cutting-edge medical advances and techniques. While building client confidence, this outreach function also introduces patients to procedures they may not have heard of or previously considered.

These automations help eliminate many of the to-do’s which prevent staff from focusing on patients when in-house and developing the relationships that will build return business. Practice support staff — now free from document retrieval, refiling, mailings and phone calls — can now dedicate more time and attention to the patient in front of them.

Is Patient Engagement Software Worth the Investment?

Automating tasks which are time-consuming and do not directly contribute to the bottom-line allows you and your staff to focus on providing high-touch, personalized and patient-focused care that will lead to satisfied clients, return visits and personal referrals. Enabling your practice to focus on client experience can mean the difference between simply maintaining your client base and actively growing it.

After your education, a workflow automation system can be one of the most significant investments you make in your practice. It requires not only a financial investment but also a commitment of time and resources — to customize a solution, implement the infrastructure, train users for effective use, troubleshoot any issues and monitor for results. While the cost of such an initiative can be high, the costs of doing nothing can be much higher.

Call PatientNOW today at 888-644-2987 to discuss how a customized patient engagement software solution can boost your practice’s efficiency and profitability.


Why the Black Book EMR #2 Vendor is #1 for You

Aesthetic medical practices have a wealth of EMR options available to help them automate their practices, increase their efficiency, and facilitate more meaningful patient interactions. Unfortunately, with so many applications available, doctors can easily make the wrong choice or avoid the selection process altogether. Both of these paths can place doctors at a disadvantage with respect to other practices in their markets.

Having a reliable, independent third-party to cut through often vague, self-congratulatory and salesy EMR marketing can help doctors make the right decision for themselves, their practices and ultimately their patients. One source doctors can turn to reliably is Black Book.

Black Book, a source you can trust

Who is Black Book?

Black Book Market Research is an independent auditing firm serving the healthcare industry. It polls EMR clients annually and ranks medical software and service providers.

How does Black Book rank providers?

Black Book invites over 500,000 respondents to contribute to their survey, then internally and externally audits and tabulates that data. Black Book then uses this verified data to rank over 300 EMR vendors. For their 2016-2017 survey, Black Book received and validated over 16,000 responses which it used to rank vendors.

With this data, Black Book evaluates each vendor across 18 “performance areas of operational excellence,” requiring a minimum of 20 unique and verified client ballots to earn a Top 10 ranking. Vendors receiving Top 10 status do so with a 95-percent confidence level, according to the organization.

What does this ranking system mean for EMR customers?

Black Book’s independent, broad and statistically rigorous approach ensures that purchasers of EMR software fully understand the strengths and weakness of each possible solution, and can purchase and implement the one which best fits their needs with confidence.

So What Does it Mean to be Ranked Black Book’s #2 Overall EMR Vendor?

How did PatientNOW achieve its #2 overall rank?

PatientNOW achieved a #1 status in Training, Integration and Interface, and Trust, Accountability, Ethics & Transparency.

Black Book also found PatientNOW garnered the following accolades in 17 of 18 categories: “overwhelming satisfaction”; “exceed[ed] expectations”; and “highly recommended vendor.” PatientNOW missed sweeping all categories by one one-hundredth of a point!

In addition to overall #2 status, PatientNOW also achieved #2 status in these individual categories: Client Relationships & Cultural Fit; Innovation & Optimization; Best of Breed Technology & Process; and Support & Customer Care.

Great, but what does all this data mean for me, my practice, and my patients?

Not only did PatientNOW achieve top one or two rank in multiple categories, PatientNOW specifically achieved highly in the categories which matter most to EMR software users — training, ease-of-use, support, responsiveness, relationship and trust.

Black Book’s findings confirm that doctors and their staff can rely on PatientNOW as a trusted partner throughout the integration, transition and deployment phases of their EMR implementation. There is also peace of mind in knowing PatientNOW will work closely with doctors to incorporate new features and functionality requested by them to improve their practice’s performance.

Working as a partner with doctors, both consultatively and collaboratively, PatientNOW is committed to ensuring that patients receive the best possible experiences from their doctors and their practices and that that translates into return client visits, positive practice reviews, referrals business, and ultimately a more profitable practice.

Making the Right Choice for Your Practice

Selecting an EMR platform to use in your practice involves much more than simply selecting software. Doctors want not only great software but also great people who will stand behind their product just as they stand behind their commitments to their patients.

PatientNOW understands that the best technology should ultimately serve to better the relationships you have with your support staff and most importantly your patients. For that reason, PatientNOW strives to provide more than best-in-class software, but a partnership with its doctors which puts those relationships first. PatientNOW is here for you.


Less Paper, More Time with Patients

A paperless plastic surgery office is guaranteed to free up time for both you and your staff, as your productivity goes up and errors decline. While it might be tempting to cut back on staff hours with your newfound efficiency, there are better ways for your practice to make use of it. Consider ways in which you can enhance your patient’s experience with the extra time you now have to offer.

The Benefits of a Paperless Office

A paperless office is one that has fully employed all of the automated tools at its disposal to increase accuracy, efficiency and quality of patient care. Consider the benefits of going paperless:

  • Paperless files are easier to retrieve, share with other offices
  • Fewer risks of errors due to handwritten notes
  • File updates and reviews can be done from any location
  • More storage space within the office for other functions
  • Eliminate cost of paper and other supplies

The time savings with any of these benefits can be significant, particularly when you combine all these benefits into a single, effective office system. That time saved in paperwork can be better spent with your patients, to build your practice and your reputation.

The Customer Service Quotient

Your patients don’t want to feel like they become a part of an assembly line the moment they enter your office. They want to know you are tailoring your cosmetic procedures to their precise needs and expected outcomes. How do you ensure every patient feels like they are getting the individualized attention they deserve? By spending sufficient time with that individual every time she walks through your doors.

Some of the specific steps you can make to improve your patient experience include:

  • Ensuring patient calls get answered promptly by staggering staff so someone is always available to answer the phone
  • Lowering patient wait times in your office by creating an automated scheduling and reminder system to reduce no-shows and schedule your time more efficiently
  • Taking sufficient time to talk to patients at the initial consultation so they leave your office feeling comfortable with their procedure and confident with their decision
  • Following up with prospective and current patients to boost acquisition and retention numbers
  • Engaging patients through other channels, such as social media and your personal blog
  • Evaluating the experiences of your patients through surveys and other types of follow-up
  • Creating patient rewards programs to give your regular patients a reason to continue to return to your office and refer you to their friends

Plastic surgeons are tasked with a more challenging task of patient acquisition and retention due to the fact that insurance does not usually play a role in which patients contact them. Instead, they must rely on their presence online and in the community, as well as their reputation and quality of patient care. These goals can all be addressed more effectively when your office goes paperless and there is more time to spend directly with your patients.

Making the Grade

A paperless office works best when the automated system that is implemented can be customized to meet the unique needs of your practice. At PatientNOW, we offer software solutions designed by plastic surgeons for plastic surgeons, so you can rest assured the tools and features included in your product are created to work with offices just like yours. You can also further customize your software to meet your precise needs and the expectations of your patients. To learn more about PatientNOW or the solutions we offer, contact us today at 888-644-2987.


Is Yelp a Friend or Foe?

Whether people are on the hunt for a plumber or a plastic surgeon, Yelp is often a tool they use to find a professional in their area. This means that positive reviews about your practice on Yelp can build your patient base, while negative reviews may hurt your growth and revenue. Is Yelp a friend or foe of your practice? The answer to that question may depend on how well you use the website to your advantage.

Benefits of Yelp

There are a number of potential benefits Yelp can offer to your practice:


According to Yelp, the website had more than 162 million visitors in the last month of 2016. More than 121 million reviews were posted during that same month. Around six percent of those reviews were related to the health field. That adds up to the potential for significant exposure for your practice and if your reviews are positive, many possible hits for your website.

Ease of Use

Yelp is a very easy platform to use, whether you are searching for reviews or posting one. You can encourage your patients to post positive reviews about you and your practice knowing they will be able to make their entry quickly and stress-free.

Additional Website Hits

As prospective patients read your reviews, Yelp makes it easy for them to contact your practice directly as well. All of your information will be listed, including the address for your website, your physical address and phone number, even your operating hours.

Prospective Patients Ready to Proceed

In most cases, customers and patients head to review sites like Yelp when they have already made their decision about a purchase. The advantage here is that the patients that are finding your practice are ready to move forward with a procedure, giving you the highest quality of prospects for the greatest number of conversions.

Drawbacks to Yelp

While there are plenty of advantages to gain, there are also a few drawbacks to be aware of as well:

The Algorithm Dilemma

Probably the biggest drawback to Yelp is the algorithm the website uses to filter reviews. This tool may knock out some of your positive reviews, which in turn could affect your star rating. This requires you to keep a watchful eye on your reviews to ensure any changes to your rating can be addressed promptly. Keep in mind, the reviews are still there, but you have to scroll down to the bottom of the page and know where to click to find them.

No Control over Reviews

While you can monitor the reviews you receive on Yelp, you can’t do anything to change them. If a negative review crops up, it is up to you to address the information in a way that shows publically you are committed to making things right for unhappy patients. However, you cannot remove that review or change the fact that the negative review is impacting your star rating.

Making Yelp Work for You

While there are both pros and cons to Yelp, one thing is certain: Yelp is an online force, at least for now. You can use this to your advantage by encouraging your patients to post positive reviews about your practice and monitoring your review history regularly. In addition to managing your online reputation, these reviews can also let you know if there are aspects of your office that can be changed to improve your patient experience.

You can also employ the right software to enhance patient engagement and the patient experience within your practice to increase your number of positive reviews on Yelp and other websites. PatientNOW offers software designed by plastic surgeons for plastic surgeons, so you can rest assured the tools included will fit your practice perfectly. To learn more about our products, contact PatientNOW today at 800-436-3150.


Maintaining Your Patient Relationships in the Digital Age

The world of plastic surgery has evolved considerably in the last decade, as digital solutions have largely replaced paper filing systems and even the telephone. The digital age has changed the expectations for the doctor-patient relationship today in a variety of ways. Check out these tips from PatientNOW to help you maintain positive relationships with your patients even as technology permeates every aspect of your practice.

Establishing a Patient-Centered Culture

While your patient files may be transferred to an electronic filing system and your internet presence becomes critical to building a patient base, the focus of your practice must continue to be on your patient. There are many benefits you and your staff will reap from going digital, but there are advantages to your patients as well. Keep your focus on your patients as you establish your electronic system, ensuring they will be as happy with the changes as you are.

Where is Your Focus?

The creation of electronic patient files makes retrieval of information much faster and easier than ever before. Incorporating the latest technology into your treatments increases precision, patient comfort and positive outcomes. However, if you are more focused on your technology than your patient, your practice may end up suffering in the long run. Your patient always needs to be the center of your attention. Use the technology to make consultations and examinations more efficient, but don’t spend more time looking at your computer than at the patient sitting across from you.

Make Digital Work for You

An automated office is a more efficient operation. You and your staff will be spending less time on administrative tasks and more time to interact with your patients. An electronic office also makes information retrieval faster and easier than ever before, which you can use to enhance your patient’s experience as you discuss procedures or the patient’s individual cosmetic goals. As you continue to automate your daily processes, focus on those benefits that will provide the greatest value to your practice.

Make Digital Work for Your Patients

At the same time, an automated office means greater convenience for your patients as they have more options for communicating with you and educating themselves on the procedures they might be interested in pursuing. Patients are now expecting those options to make their lives easier as well. Incorporate your technology with your patient’s experience in mind to ensure the technology you utilize will also help you increase patient acquisition and retention.

Choosing the Right Software

When establishing your electronic office, it is critical that you select software that will improve processes for both you and your patients. PatientNOW features products designed to increase patient engagement, even while improving office efficiency. Built-in features in our software packages will enhance your patient’s experience from their first contact with your practice and throughout their procedure process. Tools that are easy for you and your staff to use ensure that you can set up your systems quickly and customize them to your specific needs.
Let PatientNOW help you improve your office operations and your relationships with your patients at the same time. To learn more about our software options, contact PatientNOW at 800-436-3150.


Benefits of EMR with PatientNOW

Electronic medical records (EMR) has become the trend for all types of doctors’ offices today. For plastic surgeons, a paperless office means more time with patients to build trust and a positive relationship. It is understandable that some physicians are hesitant to move to EMR due to concerns over how difficult the transition will be. However, the benefits of using PatientNOW software far outweigh the possible drawbacks of making the switch.

Meeting Patient Expectations

Patients are using technology to make their lives easier in any number of ways, and they want those same perks from their doctor’s office. If you are still using paper charts and requiring patients to phone in for appointments and other information, you are missing the mark with many tech-savvy patients today. Get your office onboard with the trend by going paperless, and your patients will assume your procedures and treatments are equally state-of-the-art.

Enhancing Patient Convenience

Your patients are busier today than ever before, and they need you to make the process of scheduling treatments and procedures as easy and convenient as possible. The ability to book appointments online allows patients to schedule treatments around their busy routines. Automated appointment reminders will improve your no-show numbers, and rescheduling appointments is much easier when your patients can simply log into your website and make the switch.

Improving Customer Service

When you are spending less time looking for and updating paper files, you have more time to sit down with your patients to answer questions and educate them about your procedures. Patients in search of plastic surgery want a surgeon that will take the time to discuss treatment options and help them feel comfortable and confident about their choices. They also want their surgeon to be available before and after surgery to answer questions and concerns. By freeing up the time you would typically spend on administrative duties, you can give your patients the time and attention they want and deserve.

Increasing Accessibility

With paper files, your patient’s information remains at your office, only to be accessed during business hours. With electronic records, you can access your patient’s records from any location and on any device. This also makes it easier to transfer information to other doctors when necessary, such as when you are collaborating with a medical team for a breast reconstruction patient. In addition to increased accessibility, electronic information also tends to be more accurate, since there is no concern over misreading someone’s handwriting.

Reducing Operational Costs

The bottom line on EMR is that it will improve your practice’s bottom line. Consider how much you are spending right now in storage and staffing to maintain your paper filing system. Those costs are eliminated when you go paperless. At the same time, your time will be free to see more patients daily, increasing revenue. Software from PatientNOW also includes acquisition and retention tools that will help you increase patient interest, conversions, subsequent treatments and referrals. All pluses when it comes to expanding your practice and boosting your bottom line.


There are many reasons why EMR from PatientNOW will be a positive addition to your practice. To learn more about the specifics of our products, contact a PatientNOW representative today at 800-436-3150.