If your marketing is working, your phones are ringing and emails are coming in from prospective patients. How are your staff following up with all of these patients? Yellow sticky notes on your patient coordinator’s desk with patient names and phone numbers are a big red flag. Most patient coordinators do not follow up regularly.
As a plastic surgeon, typically your most profitable place to be is in the OR, and that’s where most plastic surgeons prefer to be. The only way this happens is if your patient coordinators are keeping your schedule full. Read more
Time to do a quick CHECK to be sure that you are staying on point with your marketing strategies, but also ensure that you are taking into consideration the emerging trends that are affecting the way your patients interact with and relate to you.
At the end of 2014, a list of emerging marketing trends was released by Forbes*. The article reinforced that the fundamentals of marketing will always be the same, but the landscape changes every time a new technology emerges. Here the top five, that may be applicable to your practice, and solutions that can be adapted to stay current and relevant in an ever-changing industry.
While patients may choose their physician first and foremost on the level of experience and
expertise that professional brings to the job, customer service is a close second. Patients may not
recognize the need for customer service in their doctor’s office, but every patient that leaves a
practice due to long wait times, a grumpy office staff or failed follow-ups tells a very different
story. The good news is you can improve the level of service in your office relatively easily by
implementing three simple, service-oriented steps.
Electronic medical records or EMRs are changing the face of plastic surgery today. These electronic records offer a digital version of a patient’s paper chart and are primarily used within the plastic surgery practice for tracking patient procedures, providing information directly to patients and encouraging patient engagement within your practice. With better access to patient information and the potential for higher patient retention, EMRs offer benefits to patients and plastic surgeons alike.
Discover how one medical practice in Maine learned that their cloud-based EMR company was extorting them by holding their patients’ information hostage.
When using an EMR, it’s important that HIPAA compliancy is never breached… Cloud-based EMR systems present a unique problem in this regard. Learn more…
According to HIPAA expert and Medical Risk Management Founder & President, Michael Sacopulos, patientNOW is the only EMR / Practice Management and Patient Engagement vendor in the country to provide an automated software solution that captures texts between the patient and the office, both incoming and outgoing, and files them directly in the patient’s medical record. “This is exciting new technology that is beneficial in several ways,” Sacopulos believes. He goes on to point out that capturing texts in the patient’s chart, “Improves HIPAA compliance and decreases professional liability.”
Plastic surgery for baby boomers is on the rise, according to statistics from the American Society
of Plastic Surgeons. This generation is seeking surgical and non-surgical procedures to reflect the
age they feel, which is typically around nine years younger than their chronological age. While
Millennials are usually seen as the “mobile” generation, Baby Boomers are also poised to engage
in patient portals offered by their plastic surgeon. A gentle nudge and a few simple tips may help
you get those patients online and more proactive in their own aesthetic decisions.