Plastic Surgeon Lauds PatientNOW


Plastic Surgeon Lauds PatientNOW for Cleaning Up Office, Saving Time

John M. Hilinski, MD Plastic Surgeon Lauds

John M. Hilinski, MD

“I’m in the aesthetics business. So I want an office that looks clean, with a modern edge to it,” says facial plastic surgeon John M. Hilinski, MD, owner and medical director of San Diego Face & Neck Specialties (www.drhilinski.com).

With PatientNOW’s electronic medical record (EMR) system, hesays he doesn’t need racks of paper charts. “Around the office, we have big computer screens,” plus iPads used by staff members – and by patients for signing informed consent documents.”

Dr. Hilinski says that when he chose PatientNOW, he wanted a comprehensive system that would allow him to grow into it – not lock him down in terms of capabilities. “And PatientNOW certainly met this need.

Along with streamlining his daily duties, PatientNOW enables Dr. Hilinski to create his own personalized templates for documents such as consultation notes or operative reports. PatientNOW also has allowed him to create several automated text snippets that spare him from typing frequently used comments.

“I can just click them into the content on the fly.” Regarding informed consent, for example, once he discusses the risks and benefits of a procedure with a patient, “I can right-click, paste, and bam! It’s documented.” Read more


New East Coast Regional Sales Manager

Lauren DudekPatientNOW is pleased to announce the appointment of Lauren Dudek as East Coast Regional Sales Manager.  Ms. Dudek will promote the complete practice management system with PAR™ (Patient Acquisition and Retention) to help aesthetic medical practices capture new patients, retain existing patients and grow their practices intelligently with recurring revenue and consequently grow practice revenue.

Ms. Dudek’s 10 years of medical marketing and practice consulting experience makes her uniquely qualified for this position.  Lauren has held past sales positions with Valeant Pharmaceuticals, IF Marketing and Sears Holding Corporation.

Lauren holds a Bachelor of Science degree in International Business from Northeastern University.

Contact Lauren:


PatientNOW and RealPatientRatings Integration

New partnership helps plastic surgeons Capture more patients and Grow their Practice

PatientNOW and RealPatientRatings® (RPR) announce a new integration with both systems.  RealPatientRatings® captures doctor reviews and actual ratings from real patients with a patent pending process that eliminates the fake reviews that plague practices and makes it harder for consumers to make informed choices as they use reviews to choose plastic surgeons.

The PAR – Patient Acquisition and Retention™ system in PatientNOW automatically sends links to RPR surveys.   As patients respond anonymously and voluntarily, RPR collects their feedback and delivers critical insights to their surgeons.  Because higher levels of patient satisfaction correlate directly to higher conversion rates at consult as well as higher retention and referral post operatively, practices can pinpoint opportunities for growth using regional and national benchmarks.

RPR’s online review strategy helps practices grow and benefit from consumer searches for doctor reviews.  RPR publishes its reviews to member websites and on realpatientratings.com which is highly ranked by Google.  This dual strategy enhances practice websites with review content and supports members with highly ranked and 100% accurate reviews.  “Prospective patients can read reviews that they can rely on from real patients who have already visited the surgeon they are considering,” said RealPatientRatings® founder Marie Olesen. Read more


PatientNOW and AnzuConnect Integration

PatientNOW, the digital foundation for your aesthetic medical practice, and AnzuConnect™, a web-based HIE platform that allows physicians to securely exchange electronic medical records over the Internet for their shared patients have partnered to offer a network of referring physicians.

“PatientNOW is pleased to offer the ability for physicians to import patient medical records from other specialists within the AnzuConnect™ network”, said Jerry Jacobson, President and Co-Founder. “The integration with AnzuConnect™ will reduce patient costs and improve the quality of care by eliminating duplicate lab tests, prescriptions and even some examinations.” Read more


PatientNOW Adds to Sales and Marketing Team

PatientNOW, the ONE software solution that provides everything for cosmetic surgery practices, proudly announces two key additions to their staff.

Steve Holmes has been appointed as Director of Business Development. Mr. Holmes has over three decades of experience in various executive, management, marketing, and sales capacities with money management firms, national brokerage concerns, and a regional NYSE broker/dealer. Mr. Holmes has lived overseas and has traveled throughout the world establishing financial products in Europe, the Far East, Latin America and the United States. Steve will be responsible for PatientNOW’s capital growth, strategic relationships, marketing, and development of sales capabilities.

Cynthia Crossland, CC2 Communications, has been retained to direct and refine PatientNOW’s Marketing and PR efforts. With over 20 years of experience in developing key messaging, brand statements, and targeted campaigns, this appointment continues the firm’s focus on providing targeted strategic marketing and communications initiatives for its clients, strategic partnerships, and shareholders. Read more


Great Return on Investment for Plastic Surgery Office

Practice Management Software & ROI ROI Improved at Plastic Surgery Office

Before we even began our office renovations, we decided to transition from a problematic Practice Management software and purchase PatientNOW. Our decision was to make this comprehensive aesthetic software the digital foundation for our practice since it is intuitive and easy to use. All our staff was required to participate on the personal on-line staff training modules provided by PatientNOW. And when we were ready to “Go-Live” Haley Wierima, PatientNOW’s Director of Training, was at our practice to make sure the implementation went seamlessly. My fear of this being a difficult transition turned out to be a fairly painless process at our practice. When we were ready to initiate additional functionality we didn’t need to purchase a new module since their pricing is all inclusive. So we paid to have Haley come to our office again which turned out to be one of the best investments we could make. And their free monthly training webinars have challenged us to use more and more of all that PatientNOW offers.

PatientNOWS inventory feature calculates cost per surgery, improving margins

In doing a phased implementation of PatientNOW we have been able to put into practice various portions of this comprehensive solution in bite sized pieces. PatientNOW’s training staff has worked with us, at our pace, so that we are now beginning to get a great return for our investment. Roxanne Durkin Plastic Surgery   Roxanne Engel Durkin, PhD Director of Operations Ocean Drive Plastic Surgery Vero Beach, FL www.oceandriveplasticsurgery.com


Book Offer

Subliminally ExposedHave you ever wondered how competing practices are able to charge a higher rate for certain procedures than what you are charging?

Dr. Steven H. Dayan’s new book, Subliminally Exposed, describes why patients pay higher rates based on perceived value of service.

PatientNOW understands the importance of increasing your practice revenue and we would like to show you how we can help.

Allow us to have 30 minutes of your time for a web meeting and I will send you a complimentary copy of the New York Times Bestseller, Subliminally Exposed.

Subliminally Exposed becomes a New York Times Best Seller making it’s debut at #9.