While patients may choose their physician first and foremost on the level of experience and
expertise that professional brings to the job, customer service is a close second. Patients may not
recognize the need for customer service in their doctor’s office, but every patient that leaves a
practice due to long wait times, a grumpy office staff or failed follow-ups tells a very different
story. The good news is you can improve the level of service in your office relatively easily by
implementing three simple, service-oriented steps.
Electronic medical records or EMRs are changing the face of plastic surgery today. These electronic records offer a digital version of a patient’s paper chart and are primarily used within the plastic surgery practice for tracking patient procedures, providing information directly to patients and encouraging patient engagement within your practice. With better access to patient information and the potential for higher patient retention, EMRs offer benefits to patients and plastic surgeons alike.
Discover how one medical practice in Maine learned that their cloud-based EMR company was extorting them by holding their patients’ information hostage.
When using an EMR, it’s important that HIPAA compliancy is never breached… Cloud-based EMR systems present a unique problem in this regard. Learn more…
According to HIPAA expert and Medical Risk Management Founder & President, Michael Sacopulos, patientNOW is the only EMR / Practice Management and Patient Engagement vendor in the country to provide an automated software solution that captures texts between the patient and the office, both incoming and outgoing, and files them directly in the patient’s medical record. “This is exciting new technology that is beneficial in several ways,” Sacopulos believes. He goes on to point out that capturing texts in the patient’s chart, “Improves HIPAA compliance and decreases professional liability.”
Plastic surgery for baby boomers is on the rise, according to statistics from the American Society
of Plastic Surgeons. This generation is seeking surgical and non-surgical procedures to reflect the
age they feel, which is typically around nine years younger than their chronological age. While
Millennials are usually seen as the “mobile” generation, Baby Boomers are also poised to engage
in patient portals offered by their plastic surgeon. A gentle nudge and a few simple tips may help
you get those patients online and more proactive in their own aesthetic decisions.
Effective patient engagement has become the cornerstone of a robust aesthetic medical practice, allowing you to better track your patients from their first contact with your office to their last follow-up appointment. Patient engagement is the critical component your practice may be lacking, which could be keeping you from meeting the full potential of your practice. At patientNow, we understand the importance of interacting with your patients in an ongoing fashion, which is why we have provided a patient engagement framework to help your practice thrive.
Patient acquisition can be the primary issue that keeps plastic surgeons and dermatologists up at night. While an impressive website can attract visitors to your practice, it takes more than that to convert those visitors into actual patients. If you are grappling with the issue of patient acquisition as you try to build your aesthetic medical practice, we have a few tips to keep in mind.