You may not think of customer relationship management (CRM) as an essential part of your medical practice. However, like any business, your goal is patient acquisition and retention if you are serious about building your patient base. CRM is the way to see improvements in both of those areas. Mobile CRM is the way to increase patient acquisition and retention and give your patients the precise type of experience with your practice they are looking for.

Why CRM?

The very nature of CRM, which is to improve the relationship with your existing patients, builds your patient retention. At the same time, CRM offers benefits to your patient acquisition because happy patients are more likely to refer you to family and friends. They are also more likely to give you favorable reviews on the websites patients tend to go to when they begin thinking about plastic surgery procedures.

CRM is a method of understanding the needs and concerns of your patients better so that you can address them more effectively. It provides a pathway for communication that allows you better insight into how your patients see you and your practice. That way, you can make any necessary changes to improve your patients’ experiences every time they walk into your office.

Why Mobile CRM?

People have migrated from PCs and laptops to mobile devices of all kinds. This allows all of us to take our business and our personal lives with us wherever we go. If you want to be fully accessible to your patients, going mobile is the way to go without a doubt.

The benefits of mobile CRM are numerous and include:

• Better access to information from any location

• Faster, more efficient patient communication

• Better insight into how patients see your practice

• Faster notification of concerns so answers can be found

• Convenience for your patients, which means higher patient retention

There are many reasons why you need to consider adding mobile CRM to your practice. The next question becomes, how do you go about it?

How PatientNOW can Help

At PatientNOW, we have the solutions you need to bring your patient relationships to the next level. Through automation of your office, you will have more time to dedicate to your patients, whether through face-to-face consultations or mobile communications. Our Patient Acquisition and Retention (PAR) software is specifically geared toward building those relationships with your patients that will keep them coming back to you for additional treatments and sharing your name with friends and family also interested in cosmetic procedures.

Our software package ensures no inquiry to your office gets lost in the cracks by automating the follow-up process. In addition, our software makes it easy for you to track both your referrals and your staff effectiveness, allowing you to make the necessary changes to improve your patients’ experiences with you. We even provide convenient, efficient ways for you to build your practice through specials, promotions and awards programs.

It is not enough to be a competent plastic surgeon with a good bedside manner today. The industry requires physicians to connect with patients in a much wider range of channels than ever before. At PatientNOW, we understand the pressure this can place on your practice, which is why we provide the specific solutions that can increase your office efficiency and patient engagement. To learn more, contact PatientNOW today at 800-436-3150.

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