Maintaining Your Patient Relationships in the Digital Age

The world of plastic surgery has evolved considerably in the last decade, as digital solutions have largely replaced paper filing systems and even the telephone. The digital age has changed the expectations for the doctor-patient relationship today in a variety of ways. Check out these tips from PatientNOW to help you maintain positive relationships with your patients even as technology permeates every aspect of your practice.

Establishing a Patient-Centered Culture

While your patient files may be transferred to an electronic filing system and your internet presence becomes critical to building a patient base, the focus of your practice must continue to be on your patient. There are many benefits you and your staff will reap from going digital, but there are advantages to your patients as well. Keep your focus on your patients as you establish your electronic system, ensuring they will be as happy with the changes as you are.

Where is Your Focus?

The creation of electronic patient files makes retrieval of information much faster and easier than ever before. Incorporating the latest technology into your treatments increases precision, patient comfort and positive outcomes. However, if you are more focused on your technology than your patient, your practice may end up suffering in the long run. Your patient always needs to be the center of your attention. Use the technology to make consultations and examinations more efficient, but don’t spend more time looking at your computer than at the patient sitting across from you.

Make Digital Work for You

An automated office is a more efficient operation. You and your staff will be spending less time on administrative tasks and more time to interact with your patients. An electronic office also makes information retrieval faster and easier than ever before, which you can use to enhance your patient’s experience as you discuss procedures or the patient’s individual cosmetic goals. As you continue to automate your daily processes, focus on those benefits that will provide the greatest value to your practice.

Make Digital Work for Your Patients

At the same time, an automated office means greater convenience for your patients as they have more options for communicating with you and educating themselves on the procedures they might be interested in pursuing. Patients are now expecting those options to make their lives easier as well. Incorporate your technology with your patient’s experience in mind to ensure the technology you utilize will also help you increase patient acquisition and retention.

Choosing the Right Software

When establishing your electronic office, it is critical that you select software that will improve processes for both you and your patients. PatientNOW features products designed to increase patient engagement, even while improving office efficiency. Built-in features in our software packages will enhance your patient’s experience from their first contact with your practice and throughout their procedure process. Tools that are easy for you and your staff to use ensure that you can set up your systems quickly and customize them to your specific needs.
Let PatientNOW help you improve your office operations and your relationships with your patients at the same time. To learn more about our software options, contact PatientNOW at 800-436-3150.

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