Medical Industry


CIOReview Covers patientNOW!

Jerry Jacobson, CEO, patientNOW, relates to a statement made by a surgeon, “I can get home early and can spend time with my family instead of spending hours on my notes in the office. That makes the investment in your software worth every dollar to me.” Working with plastic surgeons to develop software that meets the needs of these doctors from the beginning of their career through the development of their aesthetic medical practices, Jacobson realized that time is money for these physicians. The patientNOW software package is a platform that combines all the needs of a plastic surgery practice from a complete certified electronic medical record (EMR), to practice management and a patient engagement system all automated so as to free up staff and doctors from manual tasking and increase profitability through these efficiencies. Jacobson spent two years in a plastic surgeon’s office designing the software specifically for elective medical practices. In the ensuing eleven years the company has had thousands of improvements and enhancements to the software thanks to the feedback and suggestions from the practices that use the software as their office solution.

The CEO reports that most of their clients do not receive referrals or leads from any insurance company or hospital, these are small businesses that must generate their own leads and convert those prospective patients into procedures. Understanding these issues, patientNOW has built into their software platform an automated follow-up process called PAR that stands for Patient Acquisition and Retention.

This system sets patientNOW apart from their competition and is one of the reasons they have been endorsed by the American Society of Plastic Surgeons (ASPS).
The PAR system makes sure that no one falls through the cracks. Once a prospective patient has made an inquiry of a plastic surgeons practice and has been entered into the patientNOW system, they will be automatically touched through follow-up emails and/or texts through a professional process that promotes the surgeon, practice and the procedure of interest.

From the initial inquiry the PAR system can automatically send branded and customized emails that provide education on the doctor’s qualifications, the practice and staff, and education on the procedure of interest. All of these touches are designed to get the prospect to schedule and show up for a consultation.
A powerful tool for the surgeon to use in converting a prospect to become a patient is through before and after photos that are part of the patientNOW photo management software.

Before the patient has their procedure the patientNOW platform continues to compliment the patient experience. From the comfort of their home, the patient can conveniently provide their medical history, medications, electronically sign general consent forms and other information the physician requires through the patientNOW portal. The information is transmitted securely through an encrypted link directly into the patient’s medical record.

The PAR system will automatically follow-up and send procedure anniversary emails and even birthday emails. The patientNOW philosophy is to continue to touch the patients in a professional manner in order to retain them and to gain their referrals.

The original article can be found here.


PatientNOW’s Integration with Patient Approved®

Patient Approved® and PatientNOW announce the formation of a new strategic partnership that will offer medical practices a seamless way to integrate their patient ratings system into their EMR that has been designed specifically for aesthetic medical practices.
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PatientNOW and Digital Assent Announce Partnership

Digital Assent, provider of the award-winning PatientPad® self-service patient check-in and patient education solution, has partnered with PatientNOW, a leading provider of electronic medical records (EMR) solutions for aesthetic-focused practices, to automatically transfer patient check-in information entered via the PatientPad to the physician’s PatientNOW system.

“Digital Assent’s partnership with PatientNOW will significantly improve a patient’s experience from the moment they walk through their physician’s door,” said Tim Collins, CTO and co-founder of Digital Assent. “Everything is electronic and automated, which decreases time spent filling out paperwork or a doctor shuffling through paper for health information. Physicians will also benefit from reduced clerical errors and transcription costs.”
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TouchMD and PatientNOW Announce Direct Integration and Marketing Partnership

TouchMD and PatientNOW have announced the formation of a new strategic partnership that will offer medical practices a seamless way to integrate patient consults, photos and consents directly with their patient tracking, EMR and practice management software.

The strategic partnership with PatientNOW provides direct integration with one of the best EMR and practice management systems for cosmetic surgeons.  Their EMR software becomes a central repository for everything in the medical office.   With the streamlined integration with TouchMD it only makes sense to push photos, consents and other material to PatientNOW and make it part of the patients permanent medical record.
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Plastic Surgery Software

Shaping the Future of the Practice

Plastic surgery software from PatientNOW is the most comprehensive patient-doctor electronic medical record (EMR) and document management software. Go paperless. From the initial patient history questionnaires and treatment consent forms captured on PDA tablets, to organized electronic photo management and clinical notes, to routing charts for review, labs, updates and changes, and remote signatures, the shape of the future plastic surgery practice is more streamlined, productive, and efficient with PatientNOW. Check out a FREE demonstration by filling out the Request a Demo form to the right.

Clinicians, surgeons, and other staff can be alerted to their specific queues, never again missing important documents or tasks, and no more filing errors, no more wasted time in data entry or duplication of efforts, no more paper files to store with PatientNOW’s plastic surgery software. Imagine your review of charts all contained in a single list on your laptop – sections of fast, easy to “flip” pages in virtual electronic charts with tabs neatly organized and labelled diagnostic images and photos, surgery notes, patient history, etc. ready at your fingertips.

Everything is integrated perfectly for the plastic surgery office with versions of the software that meet the ONC-ATCB-certified meaningful-use requirements for filing Medicare and insurance or the non-certified version. If you want your plastic surgery software to save you money, time, and aggravation, fill out the form to the right and take a FREE no-obligation demonstration tour of PatientNOW’s product. Your staff will thank you!

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Are Apple FaceTime Calls HIPAA Compliant?

FaceTime is Apple’s video calling program, which now works on iPad, iPhone, iPod touch or Mac. With a tiny camera on your Apple device, you can interact visually with the person you’re calling.

Because medical services are increasingly going online for convenience, we should expect doctors and other medical professionals to use this kind of technology. Whether it’s for the initial consultation or an after-hours consult, a virtual option is definitely becoming more viable.

However, these new methods of communication mean that medical professionals need to closely monitor their online activities for HIPAA compliance.

Apple gear (including iPad) is HIPAA compliant when using WPA2 Enterprise security, explains Jason D. O’Grady, in a recent ZDNet blog post. According to representatives O’Grady contacted at Apple, “WPA2 Enterprise uses 128-bit AES encryption, giving users the highest level of assurance that their data will remain protected when they send and receive communications over a Wi-Fi network connection.”

The rep also explained the FaceTime feature of “end to end” encryption with unique session keys and a unique FaceTime ID for every user.

Ensuring HIPAA Compliance

To ensure HIPAA compliance when using FaceTime, be sure to connect to a secure wireless network that is encrypted with WPA2 Enterprise security.



Cosmetic Image Marketing Endorses PatientNow

Cosmetic Image Marketing Endorses PatientNOW for Its Stimulus Ready EMR and Patient-Management Software Offered to the Aesthetic Industry.

Catherine Maley, MBA, author of Your Aesthetic Practice and President of Cosmetic Image Marketing has announced its endorsement of PatientNOW as a valuable resource for aesthetic physicians who need easy-to-use patient-management software for their practice.

Having worked with aesthetic practices for over a decade, Ms. Maley knows the unique needs of the aesthetic physician and the solutions they require to give their patients what they want now.

“PatientNOW has been named an important resource for their unique patient management software that makes it easy for the aesthetic physician to track their patient relationships so they return for more and refer their friends,” said Ms. Maley.

About Cosmetic Image Marketing

Catherine Maley, MBA is President of Cosmetic Image Marketing. The firm specializes in consulting with physicians to attract aesthetic patients to their practice.

About Catherine Maley

Catherine Maley is the author of the ASPS-endorsed book, Your Aesthetic Practice: What Your Patients Are Saying, a noted speaker and regularly contributing editor to numerous medical trade journals, and was recently interviewed by the New York Times. Visit her blog at


The Flaws of SaaS in Medical Practices

Software as a Service, or what is known as SaaS, has come on strong over the past few years. The concept of SaaS is that a company hosts their software application on a computer server that is attached to the Internet. The application is accessed by the customer from any other computer connected to the Internet. Many software companies focus their entire business on SaaS. Google’s Gmail is a perfect example of SaaS where a user can access their email from any computer, not knowing or caring the physical location of where their email is stored.

So how will SaaS function in the healthcare industry, specifically medical practices?

As we know, the medical industry will be moving to electronic medical records (EMR) over the next five years due to the adoption of the Stimulus Plan earlier this year which provides physicians with up to $44,000 in reimbursements over a five year period for implementing and using an EMR system. Patient records will be easily accessible by the physicians from within their medical practices, instead of having to find the patient file in the sea of manila folders.

Patient Record Size

A patient record stores a wide variety of information such as correspondence, x-rays, lab results, EKG readings, and examinations. A single visit to the doctor can generate over 10 to 15 pieces of paper (Blau, 2004). More information will be added to these files as the industry moves to EMR. The amount of information going into a patient record is not slowing down anytime soon.

In addition, much of the existing data that is stored in the patient’s file will need to scanned and attached to the patient’s electronic record. X-rays, for example, will be scanned and stored as an image, increasing the size of the patient record considerably. Any new x-rays that are taken will be received as an image and also stored int he patient’s record. Dermatologists, cosmetic surgeons, reconstructive surgeons, and plastic surgeons all use photography as part of their medical practice. Before and after photos are taken from multiple angles and distances, and are then stored within a the patient record.

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