Blog

28
Jan

5 Reasons You Need HIPAA Compliance

HIPAA compliance may seem cumbersome to some practices, while others find the law downright frightening. The complex law is designed to protect patient privacy, as well as the integrity of the medical practice. There are many reasons why HIPAA compliance is essential to a successful medical practice today.
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27
Jan

Snow Days! Preparing for the Unexpected

Sometimes no matter how prepared you are, outside forces of nature can work against you. Proactively preparing and planning for the unexpected will help ensure your practice runs smoothly or that the proper internal communications plans are put into effect for conveying any changes to your patients.

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22
Jan

patientNOW at the 49th baker Gordon Symposium, Feb 12-14

10
Jan

How To Increase Patient Portal Engagement and Usage

The patient portal is an effective tool for building your practice, by providing a positive patient experience that increases both patient retention and referrals. However, the tool will only be as good as the amount of participation it gets from your patient base. If your patient portal is sadly underused, or if you are hesitant about implementing the technology because you are unsure of its value, check out these tips for increasing participation and usage on your own patient portal.

Promote Your Portal

Your patients won’t use your portal if they don’t know it exists, so it’s important to promote this new feature at every opportunity. Some ideas for getting the word out include:

• In office promotion, such as posters and brochures
• A kiosk or tablet in the office where patients can register
• Registration information on appointment cards
• Have staff verbally remind patients about the portal during appointments or phone calls
• Place a prominent link on your website so patients can click on the portal feature

Emphasize the Benefits

A new portal can be a complex piece of technology with a wide range of features. Do not overwhelm your patients by giving them too much information about your portal too fast. Instead, begin by focusing on one or two patient benefits of the portal, such as the ability to schedule appointments or refill prescriptions online. By letting patients know how the portal will benefit them, they will be more likely to register for this new service.

Start the Communication Ball Rolling

One of the top reasons patient portals are becoming popular is their ability to share communication quickly and easily between patients and providers. Get the ball rolling by using the portal to let patients know about special promotions or other information they might find useful. Assign a patient coordinator that ensures questions posted to the portal are answered quickly and thoroughly.

Get the Physician Involved

Studies indicate that patients are more likely to open emails and other forms of communication that come directly from their physician. More than 90 percent of individuals will respond to this type of correspondence, versus only 10 percent that are likely to respond if the correspondence comes from the practice. Your plastic surgeon does not have to permanently pen each email or message, but linking the physician’s name as the sender of the communication will ensure many more patients will actually read and respond to the message.

As more practices tune into the many benefits of the electronic patient portal, it is expected that use of this service will increase exponentially in upcoming years. Make sure your practice is ready to make the most of this service by getting the most patient engagement you possibly can. You, as well as your patients, will see the benefits of greater patient retention, more referrals and a healthier bottom line. To learn more, contact patientNOW at 888-644-2987.

18
Dec

The Least Expensive & Most Consistent Lead Generation Tool: Referrals

Today’s aesthetic medical practice is a complex environment where workflow efficiencies are critical for consistent growth of practice revenue.  This is particularly evident in the generation of prospective patient leads and retention of existing patient clients.  The two are tied together and are a key source of revenue to your aesthetic practice and success.  How do you generate and attract current leads to your practice?  Do you advertise, promote through social media, promote events at your practice, send out mailers or email blasts, conduct phone campaigns, appear on local television shows?  The cost of these activities is not just a monetary cost but also the cost of your time and your staff’s time.
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18
Dec

The Single Largest Source of HIPAA Breaches in 2013: Personal Electronic Devices

“The loss of PEDs (Personal Electronic Devices), whether maliciously, or unintentionally, created the single largest source of HIPAA breaches in 2013.”

We are fortunate to live in a world of portable convenience. Our personal schedule syncs with our work schedule which syncs with our phones. At the same time, we have access to our email from phones, tablets, and laptops. And how easy has texting made our work lives? Running late in surgery? Simply text your assistant that Mary’s surgery is running longer than expected and that you’ll be delayed getting back to the office.
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16
Dec

Qualify For Section 179 Tax Credit by Purchasing patientNOW Before Year’s End

By purchasing patientNOW software before the end of the year, you’re eligible to RECEIVE A $500,000 CREDIT ON YOUR TAXES! Call us today at 888-644-2987 to learn more.

Updated Dec 17, 2014 –  H.R. 5771 (the Tax Extenders Bill) passed by the House on Dec 3, 2014 was voted on and passed by the Senate on Dec 16, 2014 retroactively expanding the Section 179 deduction limits thru 12/31/2014.

IMPORTANT NOTE> Only this 2014 tax year will be covered by this measure – therefore it is a good business decision for many to buy/finance equipment immediately to make the December 31, 2014 cutoff for the write-off provisions.

Repeat, this new provision does NOT cover tax year 2015, the law covers tax year 2014 only

Keep up with the Bill that reinstates the limit on Section 179 to $500,000 as well as reinstates 50% Bonus Depreciation: H.R. 5771: Tax Increase Prevention Act of 2014 (aka Tax Extenders Bill)

Technically, the bill is a one-year, retroactive extension of the tax breaks, even though it only lasts through the end of the month. This site will be updated to reflect these changes shortly.

16
Dec

Connecticut Law Changes Requirements for Medical Spas

A law effective on October 1, 2014, requires that all medical spas employ – either on staff or by contracting for services – a physician, physician’s assistant (PA) or advanced practice registered nurse (APRN). It also mandates that at least one of those medical professionals perform an initial physical assessment of every med-spa client before any procedure is performed. For more information, click the article here.

With the new law, medical spas will need to look at their patient workflow, and add precautions and standard operating procedures to safeguard themselves.

Having a proper medical records and practice management system in place will also be paramount. Here are some things to consider if you are instituting a new EMR system into your medical spa:
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14
Dec

We’re Speaking & Exhibiting at the 31st Annual AACS Conference

10
Dec

A Portion Of December Sales To Susan G. Komen Cancer Foundation

We’re donating a portion of our December sales to the Susan G. Komen Cancer Foundation to support one of our very own who is undergoing treatment for breast cancer!
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