PAR™ | Patient Acquisition and Retention

What truly makes patientNOW unique is our PAR™ software. No other company offers anything else quite like it. PAR™, or Patient Acquisition and Retention, is the patient experience engine at the heart of our EMR and practice management solution. It’s like having an extra staff member with a perfect memory, helping you to avoid losing prospects by keeping things from falling through the cracks.

How Does PAR™ Work?

patientNOW can help a practice capture one more patient per week. As an example, one new Botox patient per week that comes in for four treatments per year would generate $1,000 per patient or $52,000 per year for the practice. And this doesn’t include the client upsell opportunities that an automated marketing system can create. Every day, prospective patients call but don’t schedule. When no one follows up this lead is lost.

PAR™ is our solution to this problem. Those concerns keeping you awake at night – lost leads and low patient retention rates – are all made easy with the PAR™ automated follow-up system. Nearly 40 percent of men and women who call for an initial inquiry will not book an appointment right away. With patientNOW, once a patient calls in for an initial inquiry, they are automatically put through the PAR™ patient experience on a procedure-oriented pathway. As soon as they hang up, an informational email can be sent to inform the patient regarding their procedure of interest and details about the practice and/or provider. PAR™ does all the work for you, and can be configured for additional follow-up based on preferences that you can set for each patient.

PAR™ automatically manages the patient life cycle and creates a better experience for them from inquiry to advocacy. Patients are shopping around for the right price and the right fit for their treatment or procedure. Immediate follow-up on your end satisfies their need for additional information and may help demonstrate that your practice is the right choice.

Retaining the Patients You Acquire

Your relationship with your patients should not end once they leave your office immediately after their procedure. Depending on their experience, they may come back for additional treatments at your practice or will recommend you to a friend. Efficient patient retention can mean the difference from a patient coming in for a single Botox treatment then going elsewhere, and a patient coming in on a regular basis for further touch-up treatments while also bringing in new patients through their recommendations. Who knows, they may even decide to get that bigger procedure that they’ve been wanting.

With PAR™, your practice can see many more patients walking back through your doors for additional procedures. Campaigns can be automated and managed based on time after an appointment or completion of a procedure. This helps to make sure that your patients come back when due for re-treatment instead of waiting for the patient to contact you. PAR™ automatically generates procedure follow up reminders based on the last appointment. patientNOW can also provide awards points based on purchases and patient referrals. Award points can be turned into gift cards. You can even set up patient-centered eBlast campaigns that can be specifically targeted to patients based on the type of patient they are and which treatments they come in for, their last visit, the number of rewards points they have available, etc. A simple “Happy Birthday” special can go a long way. The practice can increase patient loyalty and revenue by using these features built into patientNOW.

You can set up patient-centered eBlast campaigns that can be specifically targeted to patients based on the type of patient they are and which treatments they come in for, their last visit, the number of rewards points they have available, etc.

Features that Your Practice and Patients Will Love

We have created the PAR™ system to help make your practice run like a well-oiled machine. This means freeing up staff time to provide better patient care. PAR™ is built right into the patientNOW software so that once you set up patientNOW, you get all the features of PAR™ instantaneously.

Don’t let any more prospective patients slip through the cracks. Call us today to find out more about PAR™.

“Because of patientNOW my retention rate for BOTOX patients has climbed from 50% to 75%! And I love using patientNOW on my iPad.  Now I can pack the power of the entire office staff in my hand.  It’s totally portable and complete…plus it’s cool!”

Peter Capizzi, MD
Stillwater Plastic Surgery
Huntersville, North Carolina