Plastic surgery practices face a competitive environment today, so what sets your patient care apart from the rest? Communication is a key ingredient in forging positive relationships with your patients, ensuring they return to you for additional procedures and recommend their friends and family to your practice. There are a number of reasons why patient communication is an essential ingredient in a healthy practice.
Patients are expecting much more from your practice than the ability to call in during office hours. They want to be able to check test results or ask questions on their time – not yours. By expanding your communication channels, patients are able to engage with your office at times and from places that are convenient for them. Greater patient engagement leads to greater patient loyalty and a healthier bottom line for your practice.
In addition to communicating with you WHEN they want to, patients also want to be able to communicate HOW they want to. Whether a patient is more comfortable with an email, text or good old-fashioned phone call, you need to provide your patients with the options they are looking for. A patient portal becomes a valuable tool in this area, since it allows patients to access their information or communicate with your office from any location and device.
Automated communication may not seem like the way to enhance your patient relationships, but consider the benefits those automated messages can offer. First, automatic appointment reminders reduce the number of patient no-shows your office has to deal with. In addition, cancellations tend to come more promptly with these reminders, opening up your schedule so you can fit in other patients a bit sooner. Overall, this leads to greater office efficiency in the scheduling department, which in turn leads to higher patient satisfaction.
Improving communication channels with your patients brings patient retention back into focus for your practice. Many plastic surgery offices make the mistake of putting all their time and energy into attracting new patients, rather than making their current patients as happy as possible. By expanding your patient’s ability to communicate with you, you up your retention level even at the same time you can attract new patients to your practice.
You may be thinking by now that while all these tips make sense, integrating them into your practice may seem like more work than you have the time and manpower to handle. That is where customized software comes into play that helps you automate your administrative functions to allow you more time for patient interaction. At PatientNOW, our software options allow you to improve communication channels at the same time you increase office efficiency, ensuring both your patients and your staff remain happy.
Automation is the name of the game for medical practices today, both for increasing efficiency and improving patient relations. Allow PatientNOW to take your office to the next level with automated software systems designed for your specific practice needs. To learn more, contact PatientNOW at 800-436-3150.
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