PatientNOW, the ONE software solution that provides everything for cosmetic surgery practices, proudly announces two key additions to their staff.

Steve Holmes has been appointed as Director of Business Development. Mr. Holmes has over three decades of experience in various executive, management, marketing, and sales capacities with money management firms, national brokerage concerns, and a regional NYSE broker/dealer. Mr. Holmes has lived overseas and has traveled throughout the world establishing financial products in Europe, the Far East, Latin America and the United States. Steve will be responsible for PatientNOW’s capital growth, strategic relationships, marketing, and development of sales capabilities.

Cynthia Crossland, CC2 Communications, has been retained to direct and refine PatientNOW’s Marketing and PR efforts. With over 20 years of experience in developing key messaging, brand statements, and targeted campaigns, this appointment continues the firm’s focus on providing targeted strategic marketing and communications initiatives for its clients, strategic partnerships, and shareholders.

“Reductions in healthcare Medicare reimbursement are necessitating physicians to develop new, innovative revenue streams to supplement their profit margin. PatientNOW offers a proven strategy with its PAR™ (Patient Acquisition and Retention) system to accelerate recurring patient revenue for physicians,” said Jerry Jacobson, PatientNOW’s president. “We anticipate the efforts of Mr. Holmes and Ms. Crossland will have a direct, measurable impact on PatientNOW’s business development and overall growth.”


PatientNOW provides a proven system to increase per patient revenue for a medical aesthetic practice. PAR™ – Patient Acquisition and Retention automatically follows up with patients and prospective patients and delivers appointment reminders.  PatientNOW also offers a patient portal with in-office patient registration. The platform also includes Photo Management, Point of Sales, Quotes, Inventory, Scheduling and Medical Billing. The average practice increases annual revenue by $175,000 using PatientNOW.

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