Digital Assent, provider of the award-winning PatientPad® self-service patient check-in and patient education solution, has partnered with PatientNOW, a leading provider of electronic medical records (EMR) solutions for aesthetic-focused practices, to automatically transfer patient check-in information entered via the PatientPad to the physician’s PatientNOW system.
“Digital Assent’s partnership with PatientNOW will significantly improve a patient’s experience from the moment they walk through their physician’s door,” said Tim Collins, CTO and co-founder of Digital Assent. “Everything is electronic and automated, which decreases time spent filling out paperwork or a doctor shuffling through paper for health information. Physicians will also benefit from reduced clerical errors and transcription costs.”
The PatientPad is a wireless touch-screen solution that automates the patient check-in process and delivers targeted health information and advertising to interested patients while they sit in their healthcare provider’s waiting room, exam room or treatment room. Since the beginning of the year, the PatientPad has enjoyed rapid adoption by physician practices in more than 30 states.
Along with a comprehensive and certified EMR solution, PatientNOW offers fully integrated marketing, customer contact and patient process tracking tools to increase efficiency and revenue creation for each practice. This unified EMR and practice management solution is tailor-made for the aesthetic medical provider market, including plastic and cosmetic surgeons, dermatologists and medical spas.
“Aligning ourselves with Digital Assent and the PatientPad is a natural fit for both companies, which are two of the pioneers leading the conversion from paper to electronic health records,” said Jerry Jacobson, president and co-founder of PatientNOW. “Capturing data electronically from the patient and pushing it automatically to the PatientNOW EMR system is a tremendous value and time saver for every one of our practices.”
The first office to go live with the integrated solution was The Skin Spa of Newnan Dermatology, located a few miles south of metro Atlanta in Newnan, Ga. “Now that PatientPad integrates with PatientNOW, our front-office staff no longer have to waste time and energy manually entering patient data,” said Trisha Kennedy, Director of The Skin Spa.
This partnership follows on the heels of Digital Assent’s recent $7.5 million Series B equity funding, which the company is using to more rapidly grow its market share and product footprint. Earlier this year, the company received a $2 million Series A round of funding to expand its leadership team and launch a national sales campaign.
Categorization, organization and filtering of patient information is dramatically improved by electronic health records. This helps a physician manage patients more effectively and perform their own work more efficiently.
A study published last month in Health Affairs looked at 163 physicians in Massachusetts who were part of a pilot program organized by the state’s eHealth Collaborative.
Beginning in 2006, the group funded and set up EHR systems in different physicians offices in three towns: Brockton, Newburyport, and North Adams. They handled technical aspects and redesign of the physicians’ workflow.
In 2005, before the EHR was implemented, doctors were surveyed about creation of patient registries. Four years later, they were surveyed again.
Respondents showed a significant change in their ability to sort patients by specific factors. Although they could already sort by diagnosis, different registries became useful after EHR was implemented.
A quote from the abstract on HealthAffairs.org
Physicians who participated in the program increased their ability to generate some types of registries—specifically, for laboratory results and medication use. Our analysis also suggested that physicians who used their electronic health records more intensively were more likely to use registries, particularly in caring for patients with diabetes, compared to physicians reporting less avid use of electronic health records.
From 2005 to 2009, the participants’ ability to generate a registry based on lab results jumped from 44 percent to 78 percent. During the same period, registries for medications increased 33 percent to 83 percent.
During a switch to EMR, you may want to notify your patients about security of their electronic medical records. A recent survey conducted by the Xerox company shows that many people are concerned about stolen, lost or damaged medical information.
According to Business Wire, patients concerns include:
If you’re using an EMR already, it’s wise to reassure your patients about security of their records. It may help to explain how paper records have their own security disadvantages: they can be damaged, lost or stolen more easily than electronic information.
“The NCHS survey found that 41 percent of office-based physicians plan to take advantage of the incentive payments, and 32.4 percent say they plan to enroll during stage 1 of the programs. NCHS data also show that 29.6 percent of primary care physicians have already adopted a basic EHR, a 50 percent increase over 2008’s adoption rate.”
The “meaningful use” final rule offers some flexibility, and physicians now can defer up to five EMR objectives in the first two years and still qualify for Medicare or Medicaid financial incentives. The final CMS rule divides the initial 25 meaningful use objectives into two categories: a core group of 15 objectives that physicians and hospitals must meet, and a “menu set” of 10 procedures from which they can choose any five to defer in 2011-12, the first round of the incentive program. CMS also softened some requirements to make them easier to achieve. Read more about “meaningful use” in this informative article from the American Medical News.
You may also be interested in reading more about the “Meaningful Use” Regulation for Electronic Health Records from the New England Journal of Medicine.
Cosmetic Image Marketing Endorses PatientNOW for Its Stimulus Ready EMR and Patient-Management Software Offered to the Aesthetic Industry.
Catherine Maley, MBA, author of Your Aesthetic Practice and President of Cosmetic Image Marketing has announced its endorsement of PatientNOW as a valuable resource for aesthetic physicians who need easy-to-use patient-management software for their practice.
Having worked with aesthetic practices for over a decade, Ms. Maley knows the unique needs of the aesthetic physician and the solutions they require to give their patients what they want now.
“PatientNOW has been named an important resource for their unique patient management software that makes it easy for the aesthetic physician to track their patient relationships so they return for more and refer their friends,” said Ms. Maley.
Catherine Maley, MBA is President of Cosmetic Image Marketing. The firm specializes in consulting with physicians to attract aesthetic patients to their practice.
Catherine Maley is the author of the ASPS-endorsed book, Your Aesthetic Practice: What Your Patients Are Saying, a noted speaker and regularly contributing editor to numerous medical trade journals, and was recently interviewed by the New York Times. Visit her blog at www.CatherineMaley.com.