Time to do a quick CHECK to be sure that you are staying on point with your marketing strategies, but also ensure that you are taking into consideration the emerging trends that are affecting the way your patients interact with and relate to you.
At the end of 2014, a list of emerging marketing trends was released by Forbes*. The article reinforced that the fundamentals of marketing will always be the same, but the landscape changes every time a new technology emerges. Here the top five, that may be applicable to your practice, and solutions that can be adapted to stay current and relevant in an ever-changing industry.
One of the main problems that many medical spa and aesthetic practices face is patients scheduling appointments, and not showing up. This can negatively affect your patient flow and staff productivity significantly. The following presentation will provide proactive tactics to reduce these no shows. Use the contact us form on our website to learn how to implement these tactics in your practice.
I have had the pleasure of interacting and getting to know aesthetic medical practices throughout the country when I’ve trained physicians and staff in the use of EMR, practice management, and patient engagement software. Over the years, I’ve noticed that one of the greatest challenges a plastic surgery practice faces is the retention of great employees. In my travels, I’ve been fortunate to observe employee best practices throughout the U.S. Now I’d like to share my observations with you.
Several states will require Electronic Prescribing of Controlled Substances (EPCS) in the near future. The question remains, is your state one of them? And if so, are you prepared?
New York is leading the charge and will require all controlled substances to be ePrescribed beginning March 27, 2015.
Currently, 49 states have state regulatory approval for EPCS (Montana and Missouri are the only two that don’t).
For a closer look at EPCS regulatory status by state, click on the EPCS Regulatory Status Map. To view pharmacy readiness by state or to search for EPCS-enabled pharmacies in your area, view Surescripts’ Pharmacy Enablement Map.
I opened my cosmetic and reconstructive plastic surgery practice about two years ago and I selected patientNOW primarily for its patented system to help with patient retention and growth. I also wanted a product that could be both an electronic medical record and point of sale system to manage my inventory and surgery fees.
The patient portal is an effective tool for building your practice, by providing a positive patient experience that increases both patient retention and referrals. However, the tool will only be as good as the amount of participation it gets from your patient base. If your patient portal is sadly underused, or if you are hesitant about implementing the technology because you are unsure of its value, check out these tips for increasing participation and usage on your own patient portal.
Your patients won’t use your portal if they don’t know it exists, so it’s important to promote this new feature at every opportunity. Some ideas for getting the word out include:
• In office promotion, such as posters and brochures
• A kiosk or tablet in the office where patients can register
• Registration information on appointment cards
• Have staff verbally remind patients about the portal during appointments or phone calls
• Place a prominent link on your website so patients can click on the portal feature
A new portal can be a complex piece of technology with a wide range of features. Do not overwhelm your patients by giving them too much information about your portal too fast. Instead, begin by focusing on one or two patient benefits of the portal, such as the ability to schedule appointments or refill prescriptions online. By letting patients know how the portal will benefit them, they will be more likely to register for this new service.
One of the top reasons patient portals are becoming popular is their ability to share communication quickly and easily between patients and providers. Get the ball rolling by using the portal to let patients know about special promotions or other information they might find useful. Assign a patient coordinator that ensures questions posted to the portal are answered quickly and thoroughly.
Studies indicate that patients are more likely to open emails and other forms of communication that come directly from their physician. More than 90 percent of individuals will respond to this type of correspondence, versus only 10 percent that are likely to respond if the correspondence comes from the practice. Your plastic surgeon does not have to permanently pen each email or message, but linking the physician’s name as the sender of the communication will ensure many more patients will actually read and respond to the message.
As more practices tune into the many benefits of the electronic patient portal, it is expected that use of this service will increase exponentially in upcoming years. Make sure your practice is ready to make the most of this service by getting the most patient engagement you possibly can. You, as well as your patients, will see the benefits of greater patient retention, more referrals and a healthier bottom line. To learn more, contact patientNOW at 888-644-2987.
Today’s aesthetic medical practice is a complex environment where workflow efficiencies are critical for consistent growth of practice revenue. This is particularly evident in the generation of prospective patient leads and retention of existing patient clients. The two are tied together and are a key source of revenue to your aesthetic practice and success. How do you generate and attract current leads to your practice? Do you advertise, promote through social media, promote events at your practice, send out mailers or email blasts, conduct phone campaigns, appear on local television shows? The cost of these activities is not just a monetary cost but also the cost of your time and your staff’s time.