patientNOW and Crystal Clear: A new way to fill the important technology gaps in your practice.

patientNOW and Crystal Clear have merged.

Our two great companies have come together to create the most comprehensive, cutting-edge suite of services to drive revenue, increase efficiency and fill the important technology gaps in your practice.

Running a successful practice is difficult under the best of circumstances. To be competitive in 2020 and beyond, modern elective business leaders need to leverage best-in-class technology and marketing automation to find, serve and keep more patients profitably. The good news is the patientNOW and Crystal Clear platforms are designed to provide you with a distinct competitive advantage to increase market share and deliver the world-class patient experience you need to create long-term profitable patient relationships.

Our product menu allows you to choose the technology and marketing services best suited for YOUR practice’s growth goals and budget. We offer customized solutions with flexibility in selecting the service level and features that are just right for you.  

Our combined service menu includes;

Digital Marketing 

  • Website development, search engine optimization, email marketing, social media distribution, call tracking and the analytical tools needed to track, manage and measure all your critical marketing activities

Patient Engagement

  • RAMP™ automated lead nurturing, unlimited two-way HIPAA-compliant texting, Loyalty and Membership module, enhanced patient pathways, and award points and gift cards with an automated workflow and a streamlined, consistent sales follow-up process

Practice Management 

  • Pulse™ robust KPI reporting tool, iPad/iPhone app, reputation management, patient online scheduling, inventory and point of sale, and fully integrated merchant solution to address virtually all of the most important challenges you face – all from one application

EMR

  • Tele-health, patient portal, consent and treatment note library, photo management, eRx, eFax, lab interface, and clearinghouse and revenue cycle management to attain a true paperless practice, become more efficient and provide a more professional and personal patient experience

This is exciting news for our industry — two leading companies with rich histories and enduring reputations for serving and supporting the elective medical community coming together to offer the most comprehensive menu of proven marketing, CRM, practice management and EMR technologies under one roof. As we work to deliver the value of the combined companies, we pledge our continued commitment to customer service and, most importantly, success for your practice. 

Call us today to schedule a complimentary online demo. 

PatientNOW – Security vs. Privacy

Though security and privacy sound like the same thing, did you know there are distinct differences between the two? It’s a common misconception to think that because you possess security, you remain private. However, despite security being occupied with securing sensitive data, privacy ensures that any transfer of data is done at the notice of an owner of sensitive data. In short, security is the goal of preventing an over breach of data, while privacy is more concerned with using this trust with data responsibly.

It is in patientNOW’s best interest to affirm clients that their patients will experience both security and privacy. Though the two differ, privacy is integral to the success of secure data protection. While patientNOW is an industry-leading EMR provider that provides the ultimate data protection, clients can also be satisfied in knowing that the privacy of their patients won’t run the risk of being shared or transmitted without their consent. Let’s consider the various aspects of security that patientNOW ensures and how privacy plays a role.

Protecting the Patient’s Privacy

Our software product allows physicians the possibility to not only efficiently manage their practice but the ability to engage with their patients. The ability to consistently engage patients is dependent on having access to certain information about a patient. This information includes many things that patients may be wary of giving out, including phone numbers and emails, especially if a breach of data occurs. However, with patientNOW, retaining the privacy of the individual is integral to the success of securing data. This means that patients don’t need to worry about the possibilities of having their data sold to other companies. If there is a desire to have data available to another source, a patient will be asked for permission. Any data given cannot be given out without the consent of the clients involved.

In the highly unlikely event of a breach of data occurring, we will be immediately notified Alert Logic, a platform that manages detection and responses, which we would then instantly communicate to physicians that use our service. We will explain information that was potentially exposed, what the root of the problem is and steps being taken to address the issue. What we communicate to a practice can then be relayed to a patient to address any concerns necessary.

What About Malware?

Malware is software that is intentionally malicious and can cause damage to a server, client or network. Types of malware include viruses, Trojan horses, spyware, ransomware and many others. With ransomware, the type of virus that threatens to publish a victim’s information for ransom, PatientNOW is at low risk. However, in the unlikely chance of one happening, patientNOW is capable of reverting any damage that has occurred. The backups that patientNOW use allows us to revert any data held by as much as 30 days.

Because patientNOW uses AWS for their securing data, they do not posit the risk of having web servers accessed because they aren’t accessible from the outside. The cloud-based system doesn’t run the risk of being affected by an outside source and, because they do not have any external-facing points.

Despite the AWS system having a low risk of being accessed, there is still a risk for clients because they need to use their own local machine. However, due to this, there is an added layer of protection because the AWS system cannot have their central server accessed by other clients. As well, because each client needs to have an on-sight server that transmits to the cloud-based system, there is no risk for clients that have experienced an attack to have that attack lead to affecting another. This inability for data to be hacked from client to client ensures that each client’s data remains secure from malware and gives them an added layer of privacy that keeps their information from being shared.

What Exactly is AWS?

AWS (Amazon Web Services) is a cloud-based system that makes use of the shared responsibility model. By using AWS, patientNOW can maintain an “air gap” between the storage of data and where that data is produced. This gap provides a physical distance that only increases security and leverages accountability for a breach of data. Any data given from patient to client will be encrypted and transmitted to an AWS server as an isolated tenant. As well, with the shared responsibility model, AWS takes responsibility for any type of patient privacy.

With Alert Logic integrated into the AWS system, any vulnerabilities will be instantly notified to a client. Alert Logic is constantly monitoring clients networks, providing verified results, recommending steps to correct a breach and identifying any suspicious activity. These activities include malware that may be disruptive to a client’s patients privacy. The Anomaly Detection feature of Alert Logic also tracks unusual file deletions, modifications, encryptions and alerts IT to security threats which quickly enables “safe” backup.

PatientNOW Is the Optimal Service For Ensuring Security and Privacy For Its Users

While security and privacy sound like the same thing, they aren’t. Security is a term that’s often used to describe the prevention of data from being touched. Privacy is meant to represent that the data that’s being prevented from being touched won’t be shared with anyone else. By ensuring that confidentiality will be emphasized by patientNOW, the service is effectively saying that they aren’t going to do anything with clients data without their consent. This assurance can relieve clients of not only their data being protected from disruptive activity but also their data being shared across the web.

If you’re interested in learning more about the difference between security and privacy, and how patientNOW is the optimal system for ensuring the two for medical professionals, please give us a call at 888-644-2987. We can provide you with detailed information about our services and how they can benefit you. Contact us today.

Patient Security

“Is my data safe?” This is a question that’s on everyone’s mind lately. It’s an issue your patients will have definitely thought a lot about and also one you have probably pondered yourself, both from an individual and a business perspective.

Today, your ability to answer that question affirmatively when your patients ask is of critical importance. It can help differentiate you from your competitors and even tip the scales when securing new business.

Besides clear cut advantages in helping establish your practice as the provider of choice in your field, you can also help mitigate your risks (and they can be significant) should the data you collect be compromised.

The Digital Age Brings Many Boons and Risks

Digitization has transformed every business sector, including medical practices. In virtually every instance, the introduction of computer systems comes with vast benefits. Medical practices, in particular, have seen revolutionary benefits.

Today, your practice can consolidate all of your business services and marketing functions within a single platform, like a PatientNOW EMR, and automate nearly every aspect of your business, leveraging significant efficiencies.

For example, appointments can be calendared, past medical records can be retrieved, pre and post-operative instructions can be sent to your patients and prescriptions can be transmitted to your client’s pharmacy of choice, all instantaneously.

Inventory can also be continually monitored and controlled. Technology can add even more value to your practice when patient engagement automation, which allows you to manage multiple patient touchpoints with maximum efficiency and minimal cost, is included in your EMR.

Yet the Threat to Patient Data Is Real and Can Be Devastating and Costly

Yet this incredible power comes with certain dangers. To grasp the potential risks of online solutions — and their potential impact on your practice — consider these recent data breaches at some of the world’s largest corporations.

Yahoo’s 2013 data breach — one of only several recent major breaches — compromised the data of 3 billion users. That is close to half of the world’s 7.7 billion population.

A year later, an eBay security breach exposed the data of an additional 145 million users. And Equifax’s breach put 143 million users at risk in 2017. Eight other major security breaches also occurred between 2005 and 2017.

During the same time period, an additional 8,000 “minor” breaches occurred. Although more limited in scope, the potential consequences to individuals and businesses from any one of these smaller incidents carry the same frightening consequences.

Here’s Why You Can’t Afford Not To Protect Your and Your Patients’ Data

Successful hacking attacks like these have the potential to cause enormous harm to consumers. Data – such as legal names, addresses, telephone numbers, social security numbers and bank account and credit card numbers — can directly fuel identity theft and financial fraud schemes. Adding sensitive medical information to this list can lead to even greater harm.

The damage and disruption to affected individuals can be extreme and devastating, often resulting in lengthy and expensive class-action litigation suits. The liability that corporations face as a result of failure to protect their customers’ data can be monumental.

Equifax, for example, agreed to an over $575 million settlement with affected customers, with some individuals eligible for up to $20,000 in compensation. Few but the largest corporations can sustain these damages and remain solvent and viable entities.

The Healthcare Industry Continues To Embrace on Online Data Hosting

However, the potential risks inherent in data hosting solutions have not deterred major healthcare corporations from relying on electronic medical records. Healthcare providers have continued to embrace this trend, even while facing heightened risks.

For example, Ascension Health has recently partnered with Google in a deal that would have the Internet giant host up to 50 million patient records. Ascension is the second largest healthcare provider in the United States.

The overwhelming benefits of online EMRs explain this trend. Yet if global corporations with advanced IT infrastructure and security systems are at risk of a data breach, how can you defend your patient resources with more modest IT budgets and resources?

Your PatientNOW EMR gives you all the tools you need to run your practice efficiently — and safely!

Even small medical practices can easily adopt stringent, world-class IT security measures that will protect their practice and patient data from all but the most aggressive attacks, giving you and your patients maximum peace of mind. The benefits and value of implementing an information security system in your practice speak for themselves.

Protecting Your Patients Data Can Safeguard Your Reputation (and Help You Avoid Legal Problems)

We have already mentioned many of the advantages of implementing a secure EMR in your practice, above. A secure EMR can shield critical patient data from hackers who can sell or use that information for illegal financial gains. You can also reduce your risk of litigation due to negligence by taking industry-standard data security measures to protect this information.

By limiting access to data — through user-based authentication, networking firewalls and secure-access server rooms, for example — you can reduce your risk of attack and breach significantly. PatientNOW includes all of these features while still giving you and your staff unfettered access to the information you need when you need it so you can run your practice effectively.

Strong Patient Security Can Help You Convert New Patients and Retain Current Ones

Patient data safeguards offer additional advantages. Since patients today demand that their providers carefully protect their personal information, practices with PatientNOW EMRs can confidently demonstrate the measures they have taken when asked about data security. These measures can increase patient confidence in the practice, enabling more conversions and helping practices retain current patients who share these same concerns.

PatientNOW’s Data Security Measures Extend Your Patient Care

Your ability to prevent the unsolicited use of your patients’ personal information may not determine whether your prospect selects you for their surgery. However, it provides additional evidence of your concern for their wellbeing – which today also extends to their data – and it helps keep you stay competitive with other practices that have already taken similar steps to secure their client’s data.

Information security may never have been a primary concern during your medical training and you may even have practiced medicine for years without having to consider the issue. Today, treating your patients effectively — and even winning their trust in the first instance — depends on having a methodology to keep their body and data safe. With a PatientNOW EMR, however, you can accomplish this quickly and easily so you can focus on your core competency — improving your patients’ wellbeing.

Call PatientNOW today to learn more about how to keep your patients safe and grow your business!

If you have a PatientNOW EMR with cloud support, you already enjoy the peace of mind of knowing your online data is safe. If you don’t yet have a PatientNOW EMR, there is no better time to call. One of our friendly representatives can quickly get you started on automating all critical aspects of your practice and giving you among the industry’s most robust data security footprints. Call us at 888-644-2987 today!

PatientNOW — ensuring the right outcomes for our clients every day.

What Does it Mean to be Secure and How Does it Affect my Practice?

Today, you often hear people throw the word “security” around. It’s a word that has several different meanings, depending upon the context in which it’s used. However, when it comes to data, the term security refers to several critical aspects of your practice’s information that you will want to be very keenly aware of.

Protecting your data’s security, from an information technology standpoint, must address all of these critical areas. If it doesn’t, your data could potentially be exposed to many risks that could jeopardize your client’s confidentiality and hamper your practice’s ability to conduct business. However, doctors don’t have to become cyber-security experts to protect their patients and practices.

Industry-leading EMR provider PatientNOW, along with its cloud-services hosting partner AWS, offer doctor’s turn-key, best-in-class solutions that provide the functionality you need with the flawless security you and your patients deserve. To see how PatientNOW with AWS gives you the ultimate in data protection, let’s look at a few critical aspects of every PatientNOW cloud-based application.

Maintaining Your Data’s Integrity

There are two primary forms of data integrity. The first is ensuring that the data you enter into your PatientNOW EMR is accurate, is unaffected by unexpected or unwanted changes and is carefully preserved for when you need it in the future. Your PatientNOW EMR satisfies all these requirements through user authentication, which you are already very familiar with, and data-validation tools, which operate at every stage of your interaction with your PatientNOW EMR.

You also want to be sure that your data is kept entirely separate from that of other competing practices. This eliminates the possibility of inadvertent data breaches or cross-contamination of your data with information from other sources. Every PatientNOW EMR powered by AWS accomplishes this goal by keeping your data physically separated from all other clients.

This physical separation includes separate servers — so only your data resides on your servers — and also network separation or “air-gapping.” Air-gapped servers make the connection between your computers and those from another practice physically impossible. Additionally, when PatientNOW transfers your data from production servers to your host servers, we use state-of-the-art, high-strength encryption to safeguard your data upon loading, giving you complete assurance from the earliest stages.

Keeping Your Data Secure from Intrusion

Once PatientNOW has set-up your dedicated EMR hosting servers, PatientNOW then takes the next crucial step required to protect your data — preventing data corruption or theft from unauthorized outside intrusion. The first way PatientNOW helps stop unwanted intrusions is through server architecture. Your dedicated server pod, called an “instance,” never includes web servers; this eliminates a major entry point used by hackers to get unwanted access to your data.

Additionally, client consoles — the software on devices you and your staff use to connect to your EMR — never have “root access” privileges; this prevents malicious users from uploading malware (harmful software) that could corrupt or co-opt your data. However, hacking technology evolves quickly. For this reason, your cloud-based EMR has another essential feature to render malware inoperable and preserve your data, guaranteeing your practice stays up and running.

Preserving Your Data Through Continual Back-ups

Ransomware allows hackers to take your data hostage, effectively putting a halt to your regular business operations until they get what they want. But what if you always have your data available to you, safe and intact, in the event of such an attack? Continual back-ups prepare clients for just this possibility, by making live, active data quickly retrievable and subverting unauthorized attempts such as these. With live backups, clients can continue serving their customers without disruption.

PatientNOW cloud-based EMRs with AWS support offer you precisely this guarantee. Routine backups keep data from the present up to 30-days old on-hand and readily available, reducing your practice’s threat from ransomware while also protecting one of your practice’s most valuable assets, your patient information. Automated data retention also insulates your practice from the risk, although small, of hardware failure. But PatientNOW with AWS protects your practice in even more ways.

With a PatientNOW cloud-backed EMR, you can count on “the cloud,” itself, being secure, too

When you select PatientNOW as your EMR and cloud-hosting partner, you will never have to worry about problems with your computer systems. Ever. This is because PatientNOW and AWS strictly follow a Shared Responsibility Model to protect your infrastructure. In an SRM, AWS takes total ownership of ensuring your hardware systems are always up and running at optimum efficiency; this includes your operating servers, electronic-storage units, networking capabilities and all monitoring software. PatientNOW takes care of all the rest, including your EMR applications, user authentication, encryption, firewalls and backups. Every aspect of your hardware and software instance has the full protection of PatientNOW and AWS so you can continue to focus on your patients, using the tools you have come to rely on, completely worry-free.

PatientNOW Cloud Solutions Featuring AWS Support Protect Your Data From Every Angle

Storing one of your most valuable assets, your data, in the cloud can be unsettling for some doctors. It can feel like their practice information is out of their hands and out of their control. It can seem like the precise opposite of what common sense would dictate — keeping your data at your practice where you can guard it, directly, yourself.

However, unless you have the resources to invest in a full-time IT person — and all the hardware and software infrastructure you will need in addition — your data still won’t have the full protection it can. Cloud-hosting your PatientNOW EMR with AWS, on the other hand, gives you access to world-class technology and experts in every infrastructure subspecialty for total peace of mind, 24/7.

Still need more information? Call one of our friendly cloud-support specialists at 888-644-2987 to get your questions answered today. We can give you additional, detailed information about each stage of the process and help you get started with industry-leading data protection that doesn’t get in the way of your Number One priority — giving your patients the healthy outcomes they deserve.

Ongoing Training & PatientNow Webinars


If your practice is like most, probably the last word you want to hear during or after a busy day of treating patients and managing a fast-paced, growing business is training. Let’s face it; training is easy to avoid, often becomes the last thing on many practices’ “to do” lists and frequently remains your last priority. But what are you missing out on?

If your practice management tool stayed the same, you would eventually learn (and master) all of its features. But you do not have a static practice support tool — you have PatientNOW. A PatientNOW practice management tool is continually evolving to support growing practices like yours. In fact, that’s our mission, to grow with you.

For this reason, PatientNOW wants to ensure you get the training you need to get the most out of your PatientNOW investment, so everyone wins — you, your practice and your patients. PatientNOW’s series of webinar training courses cover may crucial features that can drive the success of your practice and help take it to the next level. When you know, you grow.

What if you missed learning about that one crucial feature?

Ongoing training is crucial to a business like yours. As an aesthetic practitioner, you always want to stay current and provide your patients with the latest, approved and cutting-edge techniques. You have to. If you don’t, you won’t remain competitive, your patients won’t look or feel as good as they can and you’ll lose the return business that anchors your practice.

You can also serve your patients by getting the most out of your practice management tool. The less time it takes you to manage your practice, the more time you can spend building your practice. That’s what PatientNOW does — gives you all the tools you need to run your practice efficiently, and we hope effortlessly. But if you don’t know about specific features — or just don’t know them well enough — you won’t be able to give your patients all the attention you can.

Webinars Make It as Easy as Possible to Stay Current

Ongoing training has to be easy, and you might not find an easier way of incorporating training into your practice group than through webinars. Today, we are all online all the time. Webinars make it as easy as possible to sit in on training whether your team sits across multiple offices or you or they are on the go. If you have an Internet connection, you can get the latest information through our easy, bi-weekly sessions. We will even answer all your questions at the end of each session to ensure you leave getting what you came for and can put your new knowledge to use immediately. Webinars cover the latest and most important features, so you are always staying current and maximizing your investment.

Without training, you won’t get the most out of PatientNOW

PatientNOW offers one of the most comprehensive practice management tools available, and without ongoing training, you many only scratch the surface of what PatientNOW can do for you. Webinars solve this problem. Whether you need to know how to execute your inventory management expertly or how to boost your patient communications and outreach, PatientNOW has a webinar to help you do just that.

PatientNOW, through its webinars, also directly helps you serve your patients better by focusing on key topics like how to manage your patients’ clinical information, including consents, and how to document in-office procedures like injectables. PatientNOW’s many practice support features have your bases covered, and through webinars, we want to make sure you get the full benefit of them all. The stakes are too high to miss out.

Get the most from the PatientNOW system you already have, now!

PatientNOW stands behind you. Through our software and training offerings, we want to help you maximize your patient focus, because your patients are your practice. Through in-person training, online training and the support you can count on any time you need us, PatientNOW is committed to helping your practice thrive, just like you are committed to helping your patients thrive. And if you need a feature to help you do that, we’ll be there for you, too.

Call PatientNOW today at 888-644-2987 to learn more about all your training options, including webinars, and boost your practice with tools you already have. What you don’t know about your PatientNOW practice management implementation could be the difference between performing and performing exceptionally. You wouldn’t skip learning about the next, game-changing medical advance. Why would you skip learning about a tool that could help you deliver it?

Benefits of EMR with PatientNOW

Electronic medical records (EMR) has become the trend for all types of doctors’ offices today. For plastic surgeons, a paperless office means more time with patients to build trust and a positive relationship. It is understandable that some physicians are hesitant to move to EMR due to concerns over how difficult the transition will be. However, the benefits of using PatientNOW software far outweigh the possible drawbacks of making the switch.

Meeting Patient Expectations

Patients are using technology to make their lives easier in any number of ways, and they want those same perks from their doctor’s office. If you are still using paper charts and requiring patients to phone in for appointments and other information, you are missing the mark with many tech-savvy patients today. Get your office onboard with the trend by going paperless, and your patients will assume your procedures and treatments are equally state-of-the-art.

Enhancing Patient Convenience

Your patients are busier today than ever before, and they need you to make the process of scheduling treatments and procedures as easy and convenient as possible. The ability to book appointments online allows patients to schedule treatments around their busy routines. Automated appointment reminders will improve your no-show numbers, and rescheduling appointments is much easier when your patients can simply log into your website and make the switch.

Improving Customer Service

When you are spending less time looking for and updating paper files, you have more time to sit down with your patients to answer questions and educate them about your procedures. Patients in search of plastic surgery want a surgeon that will take the time to discuss treatment options and help them feel comfortable and confident about their choices. They also want their surgeon to be available before and after surgery to answer questions and concerns. By freeing up the time you would typically spend on administrative duties, you can give your patients the time and attention they want and deserve.

Increasing Accessibility

With paper files, your patient’s information remains at your office, only to be accessed during business hours. With electronic records, you can access your patient’s records from any location and on any device. This also makes it easier to transfer information to other doctors when necessary, such as when you are collaborating with a medical team for a breast reconstruction patient. In addition to increased accessibility, electronic information also tends to be more accurate, since there is no concern over misreading someone’s handwriting.

Reducing Operational Costs

The bottom line on EMR is that it will improve your practice’s bottom line. Consider how much you are spending right now in storage and staffing to maintain your paper filing system. Those costs are eliminated when you go paperless. At the same time, your time will be free to see more patients daily, increasing revenue. Software from PatientNOW also includes acquisition and retention tools that will help you increase patient interest, conversions, subsequent treatments and referrals. All pluses when it comes to expanding your practice and boosting your bottom line.

 

There are many reasons why EMR from PatientNOW will be a positive addition to your practice. To learn more about the specifics of our products, contact a PatientNOW representative today at 800-436-3150.

Benefits of Subscription Pricing

If you are looking for EMR and practice management services, you may be facing a number of different options. One thing to consider is whether to go with standard installation software or a cloud-based system that offers subscription pricing. Also known as Software as a Service or SaaS, this approach has been gaining steam in the medical community in recent years. There are a number of reasons why practices are moving to SaaS and subscription pricing as a more practical and affordable way to automate their offices today.

Budget-Friendly

Subscription pricing common with SaaS makes the entire process of automating your practice more affordable. Instead of one large cost up front, this system works on a “pay-as-you-go” basis, with monthly rates that you can easily work into your budget. This is a much more attainable option for many small practices today that allows them to see the financial benefits of an automated system over the long term without the initial pinch that traditional software systems require.

Faster Integration

Using SaaS makes integration of the software into your practice much more seamless. The software can be installed efficiently and configuration is already completed. Demonstrations can be performed quickly and conveniently for your entire staff to bring everyone in the office up to par on the new system. Easy implementation also saves you money in time for your employees to learn the system and other costs related to the training process.

Increased Mobility, Accessibility

With SaaS, you are able to take your practice with you just about anywhere. While your system will remain safe and secure inside the cloud, you will be able to access the information you need from any location and device. Most systems allow you to adapt files to mobile devices so you can check patient records on your phone, tablet or home computer.

Customizable to Your Needs

A subscription service allows you to customize the solutions you want to your specific needs. This is a significant money-saver, since you will only be paying for the services you actually use – no more, no less. In addition to spending less, you will be getting the full value out of the money you do invest in your new automated system, since you will be using every tool you are actually billed for.

Easier Upgrades

Upgrading this type of system is also much easier, since the subscription service will handle all of the upgrades for you. Your SaaS provider will be responsible for maintaining your system, updating as necessary and ensuring your service level remains consistent. At the same time, you can rest assured your security will be of the highest quality so you have peace of mind in knowing your patients’ sensitive information will be protected. With professionals on the job for the maintenance and security of your system, your time can be spent with your patients, rather than your computer.

PatientNOW features the practice management software you need to take your practice to the next level. Our customizable solutions offer everything you need to manage the daily operations of your practice, including patient engagement, billing and coding and patient acquisition and retention. With subscription pricing, you can enjoy lower rates overall and a high level of value from your investment. To learn more about our products, contact PatientNOW at 800-436-3150.

The Importance of a Mobile CRM

You may not think of customer relationship management (CRM) as an essential part of your medical practice. However, like any business, your goal is patient acquisition and retention if you are serious about building your patient base. CRM is the way to see improvements in both of those areas. Mobile CRM is the way to increase patient acquisition and retention and give your patients the precise type of experience with your practice they are looking for.

Why CRM?

The very nature of CRM, which is to improve the relationship with your existing patients, builds your patient retention. At the same time, CRM offers benefits to your patient acquisition because happy patients are more likely to refer you to family and friends. They are also more likely to give you favorable reviews on the websites patients tend to go to when they begin thinking about plastic surgery procedures.

CRM is a method of understanding the needs and concerns of your patients better so that you can address them more effectively. It provides a pathway for communication that allows you better insight into how your patients see you and your practice. That way, you can make any necessary changes to improve your patients’ experiences every time they walk into your office.

Why Mobile CRM?

People have migrated from PCs and laptops to mobile devices of all kinds. This allows all of us to take our business and our personal lives with us wherever we go. If you want to be fully accessible to your patients, going mobile is the way to go without a doubt.

The benefits of mobile CRM are numerous and include:

• Better access to information from any location

• Faster, more efficient patient communication

• Better insight into how patients see your practice

• Faster notification of concerns so answers can be found

• Convenience for your patients, which means higher patient retention

There are many reasons why you need to consider adding mobile CRM to your practice. The next question becomes, how do you go about it?

How PatientNOW can Help

At PatientNOW, we have the solutions you need to bring your patient relationships to the next level. Through automation of your office, you will have more time to dedicate to your patients, whether through face-to-face consultations or mobile communications. Our Patient Acquisition and Retention (PAR) software is specifically geared toward building those relationships with your patients that will keep them coming back to you for additional treatments and sharing your name with friends and family also interested in cosmetic procedures.

Our software package ensures no inquiry to your office gets lost in the cracks by automating the follow-up process. In addition, our software makes it easy for you to track both your referrals and your staff effectiveness, allowing you to make the necessary changes to improve your patients’ experiences with you. We even provide convenient, efficient ways for you to build your practice through specials, promotions and awards programs.

It is not enough to be a competent plastic surgeon with a good bedside manner today. The industry requires physicians to connect with patients in a much wider range of channels than ever before. At PatientNOW, we understand the pressure this can place on your practice, which is why we provide the specific solutions that can increase your office efficiency and patient engagement. To learn more, contact PatientNOW today at 800-436-3150.

Using PatientNOW from Start to Finish

Automating your plastic surgery practice can seem like a daunting undertaking, particularly if you have used the same manual system for many years. However, office automation promises many benefits, including more time to spend with your patients. At PatientNOW, we understand the implementation of a new software system can make any plastic surgeon cringe with visions of technical mishaps and plenty of headache. To help you prepare for the change, check out these basics of using PatientNOW in your practice.

Electronic Medical Records

Organize your patient records and other important information online so that both you and your patient have easy access to their files. EMR offers your practice the ability to go paperless, increasing both efficiency and security. All of your patient’s information will be immediately accessible on your computer or mobile device and our QuickVIEW allows you to flip through the electronic file the same way you would a paper file.

The patient portal is another feature of our EMR that allows your patient to take a more active role in their treatments. This portal provides patients the convenience of completing paperwork and signing consent forms electronically, as well as access to their medical information. The software also features secure messaging that allows your office to communicate with patients quickly and easily.

Practice Management

Practice management boasts features that give you less time in front of your computer and more time with your patients. Scheduling software is color-coded for easy reference and automated reminders reduce the number of no-show appointments in your office. The software also includes wait list capabilities and block scheduling to ensure your patients get seen in a timely fashion.

E-prescribe is another feature physicians often wonder how they lived without once it is implemented into the office. Electronic prescriptions streamline the process, while eliminating errors and potential drug interactions. The procedure is also beneficial for patients that no longer have to take a paper prescription to the pharmacy and wait for it to be filled.

Patient Engagement

Plastic surgeons find themselves in a competitive industry today, which means patient acquisition and retention are essential for a healthy practice. Our PAR software even makes marketing and follow-up that much easier by automating the process to ensure no prospective patients fall through the cracks. The PatientNOW software help you to capture additional patients every week, which can significantly increase your patient base and your revenues over the course of the year.

Studies have shown that as many as 40 percent of patients that call for information about a procedure will not schedule an appointment during that contact. PAR software automatically sends an email follow-up to the patient after the phone call, increasing the odds that the patient will actually schedule their procedure with your office. In addition, PAR follows up with current patients after a procedure to ensure they schedule their next procedure with your practice as well.

Office automation is at the heart of improving your physician/patient relationship. Patients are looking for a plastic surgeon they can trust, and when they find that physician, they will not only come back for additional treatments, they will refer friends and family members to that physician as well. By getting you and your staff away from the computer and engaged in patient interaction, you will see your practice grow and thrive. To learn more about PatientNOW software products, contact our office today at 800-436-3150.

PatientNOW and Email Marketing for Your Practice

While there are many options for marketing your plastic surgery practice today, few continue to be as popular and effective as email marketing. This cost-effective approach allows you to communicate with both current and prospective patients, alerting them to new services, products and promotions. By creating eye-catching email blasts, you can ensure your patients will take notice of your communications with them and that means they will be more likely to respond to your offers.

Benefits of Email Marketing

There are a number of reasons to incorporate email into your overall marketing plan:

• Helps to anchor patients to your practice for higher patient retention rates

• Allows you to target specific patients for specific services for more effective advertising

• Most patients prefer receiving email to other methods of communication

• Email is one of the most cost-effective ways to communicate with patients

• Allows for the ability to track responses to email marketing so you know what works and what doesn’t

• Ability to market your practice in a variety of ways beyond merely offering discounts

• Allows your patients to forward emails to friends and family that might be interested in your services

Email blasts are an effective way to keep all of your patients tuned into your practice, by announcing new services, additions to your staff or seasonal promotion.

Tips for Success

When using email as a marketing tool, there are a few basic guidelines to keep in mind:

• Keep messages short and make them eye-catching. Use a graphic designer to create blasts that will be sure to get noticed by your patients.

• Use email communication to drive traffic back to your website. Don’t disclose all the information in your email message; instead, offer a link to your website to get more information.

• Preview your blast on a variety of devices to ensure the message comes through correctly no matter which device your patient is currently using.

Automating the Process

You may be reading this wondering how you are supposed to find additional time in your already packed schedule to design eye-catching email blasts regularly. The answer lies in automation, which you can implement using software customized to the specific needs of your practice. PatientNOW products include the ability to do both email and text marketing, with tools to generate patient lists and send custom blasts quickly and easily.

At the same time, PatientNOW software helps you to automate the rest of the administrative duties of your practice, so you spend less time in front of your computer and more time attracting and building relationships with your patients. The products were designed for plastic surgeons by a plastic surgeon, so you can rest assured the tools and features will be geared directly to your own practice.

Plastic surgery is a lucrative field of medicine today, which has created a competitive playing field for plastic surgeons across the country. It is not enough to be the most skilled surgeon, you need ways to let patients in your area know about your expertise and talent so they will come to you for their procedures. Email marketing is just one piece of the puzzle, but it is a piece that can significantly impact your patient base and your revenue.

Bring your plastic surgery practice into the 21st century with software designed just for you. To learn more, contact PatientNOW today at 800-436-3150.