It may not seem as though you are building the same patient relationship in plastic surgery as you do in other areas of practice, but if you are serious about growing your patient b
ase, relationship is a must. Patients that have one plastic surgery often come in for additional procedures over time and a good relationship with you is a key factor in ensuring your patients will return to your office for those subsequent treatments. There are a number of additional ways patients that have an ongoing relationship with you can impact the success of your practice.
Patients are more likely than ever before to share their experience with your practice on popular review sites like Yelp. At the same time, patients in search of a plastic surgeon may check Yelp for information about the doctor they are considering from a patient’s point of view. This knowledge can be concerning to physicians since it seems like there is no way to control the information that is shared by your patients on these channels. However, maintaining a positive relationship with your patient after a procedure can go far in ensuring any reviews that are posted about you and your practice will be a help rather than a hindrance.
The Social Media Exchange
Social media is another channel where patients might be inclined to share information about their experience with you. When you consider how many friends and friends-of-friends a single Facebook post or tweet can reach, maintaining positive information on these sites is essential as well. At the same time, you can use your own social media channels to engage your patients, providing you with additional exposure and the potential for new patient acquisition as well as current patient retention.
When your patients are happy with your service and the results of their procedures, they are more likely to share their experience with friends and family members. Maintaining a relationship with your patients ensures that your name is at the forefront of their minds when discussing procedures with family and friends. It also leaves a positive impression on previous patients that might send others to your practice through word-of-mouth referrals.
Patient Follow-Up Tips
There are a number of ways to boost your patient retention, which can increase your patient acquisition at the same time:
- Offer a patient loyalty program that offers discounts for repeat visits
- Establish a birthday club so your patient receives contact from your office every year
- Utilize patient surveys to determine what your practice does well and where you can improve
- Follow up on review sites, thanking patients for positive reviews and offering solutions when reviews are not as positive
- Manage social media to ensure that any negative posts are handled by your practice quickly and effectively
Developing and maintaining positive patient relationships can be easier than you think, with the help of a few simple automation tools. PatientNOW specifically designs software products for plastic surgeons interested in keeping the patient engagement intact long after the first procedure. Our Patient Acquisition and Retention (PAR) software efficiently manages the patient life cycle, creating a positive experience through every step of the process.
Don’t allow patients to fall through the cracks any longer. With PatientNOW solutions, you can maintain positive patient relationships both now and in the future. To learn more, contact PatientNOW today at 888-644-2987.