# PatientNow > PatientNow is practice management software for aesthetic and elective medical practices. It combines an EMR, scheduling, payments, marketing, and analytics in one platform. PatientNow serves med spas, plastic surgery practices, dermatology clinics, weight loss clinics, wellness clinics, and IV therapy clinics. It is the parent platform in a family of products: RxPhoto is its clinical photography product and Recura is its AI patient communication product. Both work inside PatientNow or on their own. ## About - [About PatientNow](https://www.patientnow.com/company/about): Company history, mission, and the team behind the platform. - [Awards and certifications](https://www.patientnow.com/company/awards-and-certifications): Industry recognition and certifications earned by PatientNow. - [FAQs](https://www.patientnow.com/platform/faqs): Answers to common questions about features, security, support, and getting started. ## Platform - [EMR](https://www.patientnow.com/platform/electronic-medical-records-emr): Aesthetic charting, AI Scribe, digital intake, eRx, labs, telehealth, and photos in one patient record. - [Practice management](https://www.patientnow.com/platform/practice-management): Scheduling, staff tasks, inventory, reporting, and daily operations for the whole practice. - [Online booking and scheduling](https://www.patientnow.com/platform/online-booking-scheduling): Online booking from your website or Google with waitlists, deposits, and reminders. - [Payments and revenue](https://www.patientnow.com/platform/payments-revenue): Checkout, deposits, packages, memberships, invoices, and revenue tracking. - [Marketing](https://www.patientnow.com/platform/marketing): Lead capture, automated SMS and email campaigns, review requests, and patient reactivation. - [Insights Hub and analytics](https://www.patientnow.com/platform/business-intelligence): KPI dashboards for revenue, retention, and operational performance. - [RxPhoto](https://www.patientnow.com/platform/rxphoto): HIPAA compliant before and after photography inside the PatientNow platform. - [Recura AI](https://www.patientnow.com/platform/recura-ai): AI voice and text communication that answers leads, books appointments, and reactivates patients. - [Integrations](https://www.patientnow.com/platform/integrations): Payments, labs, marketing, and other tools that connect to PatientNow. ## Specialties - [Med spa software](https://www.patientnow.com/specialties/med-spa-software): Scheduling, EMR, payments, photos, marketing, and memberships for med spas. - [Plastic surgery](https://www.patientnow.com/specialties/plastic-surgery-management-software): Consults, surgical photo documentation, payments, and follow up for plastic surgery practices. - [Dermatology](https://www.patientnow.com/specialties/dermatology-management-software): Medical and cosmetic dermatology charting, labs, billing, and clinical photos in one platform. - [Non-surgical aesthetics](https://www.patientnow.com/specialties/non-surgical-aesthetics-management-software): Consults, treatment plans, photos, and memberships for injectable and device practices. - [Surgical practices](https://www.patientnow.com/specialties/surgical-practice-management-practice): Case coordination, surgical scheduling, documentation, and billing for surgical practices. - [Weight loss clinics](https://www.patientnow.com/specialties/weight-loss-clinic-software): GLP-1 care, nutrition plans, recurring visits, and patient tracking for weight loss programs. - [Wellness clinics](https://www.patientnow.com/specialties/wellness-clinic-management-software): Programs, patient records, scheduling, and retention for wellness clinics. - [IV therapy clinics](https://www.patientnow.com/specialties/iv-therapy-management-software): Scheduling, safety checks, inventory, and memberships for infusion clinics. ## Comparison pages - [Best medspa software](https://www.patientnow.com/resources/compare/best-medspa-software): Review of the 10 best med spa software platforms. - [Best EMR for medical spas](https://www.patientnow.com/resources/compare/best-emr-for-medical-spa): 12 med spa EMRs compared on features, pros, and cons. - [Best aesthetic EMR software](https://www.patientnow.com/resources/compare/best-aesthetic-emr-software-for-modern-medical-spas): 7 aesthetic EMRs for modern medical spas compared. - [Best EMRs for small aesthetic practices](https://www.patientnow.com/resources/compare/best-emr-for-small-aesthetic-practices): 10 EMR options sized for smaller aesthetic practices. - [Best medspa software for solo practitioners](https://www.patientnow.com/resources/compare/best-medspa-software-for-solo-practitioners): 12 options reviewed for solo med spa owners. - [Best dermatology practice management software](https://www.patientnow.com/resources/compare/best-dermatology-practice-management-software): 10 dermatology practice platforms compared. - [Best dermatology EHR software](https://www.patientnow.com/resources/compare/best-dermatology-ehr-software): 5 dermatology EHRs compared. - [Best dermatology patient engagement software](https://www.patientnow.com/resources/compare/best-dermatology-patient-engagement-software): 12 patient engagement tools for dermatology compared. - [Best EMR for IV therapy](https://www.patientnow.com/resources/compare/best-emr-for-iv-therapy): 10 EMRs for IV therapy clinics compared. - [Best medical spa CRM](https://www.patientnow.com/resources/compare/best-medical-spa-crm): 12 CRM tools for medical spas reviewed. - [Best HIPAA compliant CRM](https://www.patientnow.com/resources/compare/best-hipaa-compliant-crm): 9 HIPAA compliant CRMs for aesthetic practices compared. - [Best CRM software for wellness centers](https://www.patientnow.com/resources/compare/crm-software-for-wellness-centers): 11 CRM options for wellness centers compared. - [Best patient intake software](https://www.patientnow.com/resources/compare/best-patient-intake-software): 13 patient intake tools for spas and clinics reviewed. - [Best healthcare marketing automation platforms](https://www.patientnow.com/resources/compare/best-healthcare-marketing-automation-platform): 10 marketing automation platforms for aesthetic practices compared. - [Marketing automation for wellness practices](https://www.patientnow.com/resources/compare/marketing-automation-wellness-practices): 28 marketing automation tools for wellness practices compared. - [Medical spa AI tools](https://www.patientnow.com/resources/compare/medical-spa-ai-tools): 7 AI tools med spas use to reduce admin work. - [Jane app alternatives](https://www.patientnow.com/resources/compare/jane-app-alternatives): 10 alternatives to Jane for med spas. - [Pabau alternatives](https://www.patientnow.com/resources/compare/pabau-alternatives): 10 alternatives to Pabau for aesthetic practices. - [Zenoti alternatives](https://www.patientnow.com/resources/compare/zenoti-alternatives): 10 alternatives to Zenoti for aesthetic practices. - [Boulevard alternatives](https://www.patientnow.com/resources/compare/med-spa-boulevard-alternatives): Med spa software options compared against Boulevard. - [Vagaro alternatives](https://www.patientnow.com/resources/compare/vagaro-alternatives): 11 alternatives to Vagaro for wellness businesses. ## Key resources - [Practice growth calculators](https://www.patientnow.com/resources/calculators): Free interactive calculators for revenue, ROI, and operational planning. - [ROI calculator](https://www.patientnow.com/resources/calculators/roi-calculator): Estimate the return from switching to PatientNow. - [No show revenue loss calculator](https://www.patientnow.com/resources/calculators/no-show-revenue-loss-calculator): Estimate how much missed appointments cost your practice. - [Med spa profitability guide](https://www.patientnow.com/resources/ebook-and-guide/med-spa-profibility-guide): A guide to improving med spa profitability. - [Med spa software checklist](https://www.patientnow.com/resources/ebook-and-guide/med-spa-software-checklist): What growing practices should expect from their software. - [Med spa and wellness software buyer's guide](https://www.patientnow.com/resources/ebook-and-guide/medspa-wellness-industry-benchmark-report): The 2026 buyer's guide for med spa and wellness practice software. - [Customer success stories](https://www.patientnow.com/resources/success-story): Real results from practices running on PatientNow. ## Pricing and demo - [Pricing and packages](https://www.patientnow.com/pricing): Packages for practices from new solo locations to multi-location groups. - [Book a demo](https://www.patientnow.com/demo): Schedule a walkthrough of the platform with the PatientNow team. - [Product tours](https://www.patientnow.com/platform/product-tours): Self-guided interactive tours of the platform, no demo required. ## Company - [Support](https://www.patientnow.com/company/support): Contact options, support hours, and training resources for every PatientNow product. ## Optional - [Legal](https://www.patientnow.com/legal): Terms of service, privacy policy, BAA, and compliance policies in one place. - [Privacy policy](https://www.patientnow.com/legal/privacy-policy): How PatientNow collects, uses, and protects personal information.