Pathways Eblast

What is the value of one EXTRA appointment per week?

Pathways™ automates patient follow-up from the very first call through the entire cycle with your practice.

A part PatientNOW’s complete and certified EMR and practice management solution, Pathways™ is the ultimate medical practice marketing tool. Designed to help keep your schedule full, Pathways will automatically prompt, contact and track your customer base.

It’s like have another employee who is really good at patient follow-up. Through our trademarked process, Pathways™ follows up with each patient depending on what they need.

First call and didn’t schedule – Pathways™ follows up with information about your doctors, your practice, images of results, testimonials – all intended to get the patient to call back or email back to schedule

Who has time to follow up with all of the treatment inquiries that don’t immediately schedule or sort through the existing customer base for follow on procedures? Often these efforts only occur if there is free time and someone makes it a priority.

Appointment and didn’t schedule procedure – Pathways ™ will send out a survey form to get the patients impression, send out testimonials, send out before/after images, send out special offers and keep trying in a nice professional manner to help close for the procedure

Botox appointment – Pathways™ sends out a thank you email, follow up to ask for referrals and offer bonuses for referral, survey on office visit, reminder at 75 days to schedule next appointment, offer discount coupon for scheduling within x days

Surgery – Pathways™ reminds for pre op visit, collect last payment, email surgery instructions, post op follow up, reminder to send flowers, schedule post op visits, survey of procedure and office, continued follow-up and introduction to other services

Pathways™ links patients and referral sources to appointments, quotes and invoices to show how many patients and how much revenue referral sources generate. This is a great way to measure the value of your referral sources.

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