patientNOW & New Look Now® cross-promote

Press Release

patientNOW and New Look Now® cross-promote to Provide Exceptional Patient Experiences that Leverage Current Patient Base, Generate Leads and Increase Practice Revenue

Greenwood Village, CO – May 12, 2015  patientNOW and New Look Now® are pleased to announce an exclusive partnership that combines the first aesthetic software designed by plastic surgeons for plastic surgeons, with the revolutionary before-and-after photo simulation tool to provide the optimal patient experience for patients and practices.  Both companies are endorsed by the American Society of Plastic Surgeons (ASPS) having met the “gold standard” of quality and cost-effectiveness.

Through their cross-promotion efforts, patientNOW and New Look Now® will enhance a practice’s ability to focus on the patient relationship from the initial inquiry of the patient, through consult, to treatment.  By automating patient follow-up and personalizing the patient experience through photo simulations, practices can decrease no-show rates, increase inquiries to consultations and convert consults to procedures of interest enhancing practice revenue and value.

patientNOW is a certified EMR that includes both practice management and patient engagement systems in the same software solution that enable the aesthetic medical practice in managing the patient experience while automating follow-up and workflow, freeing up staff from manual tasking and enhancing revenue because no one falls through the cracks.  patientNOW’s patented PAR™ patient engagement system provides a practice the ability to set up customized and branded personalized communications to follow up with prospects and patients through email or text messaging and will also remember birthdays as well as anniversaries.

“We are very excited to partner with New Look Now® as our focus has been to enable the aesthetic practice through automated workflow in order to enhance the patient experience and specifically to grow practice revenue.  We feel that the New Look Now® photo simulation process personalizes the prospective patient’s experience to the point of commitment resulting in higher procedural rates,” said Jerry Jacobson, Founder and CEO of patientNOW.

The New Look Now® patent pending photo simulation system is designed to promote an aesthetic medical practice and its ability to personalize the patient cosmetic experience.  New Look Now® engages the patient personally by identifying their cosmetic concerns and addressing them through digital renderings a system designed by plastic surgeons that demonstrate what a procedure of interest could look like.  By engaging the patient in the cosmetic process New Look Now® has been able to decrease no-shows, increase the number of consults as well as the number of procedures of interest.  Through best practices New Look Now® can help an aesthetic practice achieve a new level of revenue enhancement resulting in higher practice valuation.

“Our partnership with patientNOW will help practices understand their patient’s holistic aesthetic concerns. Our integration will also allow staff to work within one system to deliver an exceptional patient experience,” commented Devon Niccole, Founder and CEO of New Look Now®.

About patientNOW

patientNOW has been serving the aesthetic industry for over 11 years and has been sold to over 600 practices, is used by more than 5,000 medical professionals in 44 states, and has over 1 million patient records.  More than an EMR provider, the company created a patient engagement system designed to CAPTURE new patients, RETAIN existing patients and GROW practice revenue through automated workflow. Constantly adapting to the needs of its aesthetic medical practice clients, patientNOW stays on the leading edge of providing plastic surgery software solutions.  patientNOW is headquartered in Greenwood Village, Colorado in the Denver Tech Center.  For more information, visit or call 800-436-3150.

About New Look Now®

New Look Now® was founded in 2011 and is privately held with offices in Newport Beach, Calif. It’s before and after photo simulation tool provides a simple platform for consumers to create custom digital before and after images as it relates to their aesthetic and reconstructive symptoms and/or procedure(s) of interest. New Look Now® offers new and existing patients the opportunity to try on treatments from the comfort of their home or within the privacy of the physician’s practice. Their before and after simulations can help increase lead volume, decrease no-show rates and increase treatment conversion rates. For more information, visit or call (949) 514-0228.

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Contact:  Cynthia Crossland


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Contact:  Jacqueline Schorr