Social media has become a primary method of marketing today, which means there is no escaping the need for this tool in your plastic surgery practice. Social media is used by practices and businesses of all sizes because it is one of the most effective methods of patient engagement and referrals. With millions of people using social media channels today, there is almost no better way of getting your practice name into the public eye. Here are four good reasons to make social media part of your marketing strategy.
Your presence on the major social media channels like Facebook, Twitter and Instagram puts your practice name in front of the more potential patients than nearly any other medium. In fact, patients in search of a plastic surgeon today are likely to check those hotspots almost as quickly as Googling physician directory and review sites. By making it as easy as possible for patients to find you wherever they might search, you can grow your practice without paying exorbitant amounts of money for the exposure.
Social media is designed for interaction between physicians and patients, which allows you to build trust and confidence with current and prospective patients that may find you. This is a perfect opportunity to highlight your facility, your staff and your procedures in a casual way that your patients will easily be able to relate to and understand. Patients can also comment and like your postings to feel like they are a part of your inner circle of connections.
Social media is also another opportunity for you to educate your patients about the procedures and treatments that are currently available. Facebook and other channels provide you the chance to whet a patient’s appetite for a procedure you offer and then encourage them to click on your website to learn more. The social media channels are also an effective place to draw attention to the procedures you are offering as a special promotion for the month or to introduce new treatments when they arrive at your office.
More Website Links
While your Facebook or Instagram page can offer plenty of pertinent information about your practice, converting potential patients into real leads involves getting them to click on your website. With the right enticements on your social media pages, you can increase clicks on your website as prospective patients seek out the blogs and other information you hint at on your social networks. Once they have arrived at your website and see all you have to offer, those prospects can be transformed into current patients.
With any type of marketing, analytics are essential to know whether you are getting the biggest bang for your advertising buck. This makes social media especially attractive from a marketing standpoint because tracking is already built right in. The numbers gathered from your social media activity can be invaluable to discover how your website is performing, where weaknesses in your marketing efforts might be and where you need to go to market your practice more efficiently.
While social media is an effective marketing tool for plastic surgeons, it can be overwhelming to figure out how to use those channels to your fullest benefit. PatientNOW is ready to support you in your social media efforts with advantEDGE, our consulting service that provides you with the information and recommendations you need to make the most of your social media presence. To learn more about this service, contact PatientNOW today at 800-436-3150.