Patient acquisition can be the primary issue that keeps plastic surgeons and dermatologists up at night. While an impressive website can attract visitors to your practice, it takes more than that to convert those visitors into actual patients. If you are grappling with the issue of patient acquisition as you try to build your aesthetic medical practice, we have a few tips to keep in mind.
1. Provide Information (All of it)
Your website is an important tool in patient acquisition, so make sure it is working for you. While there are plenty of marketing concepts you can incorporate into your website, the most important one for your patients is information. When a patient begins considering plastic surgery, information is the most important component in helping them make that decision. Give your patients the information they are looking for about you and your procedures, in an attractive, comprehensive website that appropriately represents your business.
2. Include a Clear Call-to-Action
No matter how great your website looks, if patients can’t easily find how to contact you, you won’t be converting too many of those visitors. Calls to action should be clear and prominent on each of your website pages whether it includes a link to your live chat, an online form to complete or a phone number to call. Better yet, include more than one contact option so your prospective patients can choose the one they like best.
3. Make Patient Referrals a Priority
While some patients will choose their plastic surgeon based solely on credentials or patient reviews, others feel more comfortable with a referral from someone they know and trust. This is particularly true of patients seeking more complex surgeries like rhinoplasties or facelifts. Patient referrals need to be a priority for your practice, if you are serious about employing the most effective patient acquisition methods. Add links on your website that make it easy for patients to send information about your practice to family and friends, but, more importantly, create valuable, share-worthy information that will motivate your patients to spread the word.
4. Implement an Automated Follow-Up System
While you may get many visitors to your website, converting visitors to actual patients can be easier said than done. One of the most effective ways to convert visitors to patients is through an automated follow-up system. Proper follow up with individuals interested in your services can offer a positive impression of your practice and encourage visitors to schedule that first appointment. Automated systems like the PAR software offered by PatientNOW leaves no room for human error, ensuring appropriate contact with every person that checks out your website.
PatientNOW is committed to helping you grow your practice through automated solutions proven to increase patient acquisition and retention.