In 2020, it was forecasted that the global medical aesthetic industry will be worth $22.5B by the end of 2025 and grow at a 14.9% CAGR. Within the total addressable market in medical aesthetics, Millennials are the only generation with full purchasing power expected to gain market share. While the Millennial consumer market is still underpenetrated and untapped, this generation is continuing to seek aesthetic treatments at increasing levels and with this comes many unique nuances in their buying behavior and values. In this course, attendees will cover the CORE Four Strategies to effectively build trust with Millennials and keep them coming back for more.
Audrey Neff is the Director of Marketing for PatientNow & RxMarketing, which provide practice management & marketing solutions for over 3,000+ aesthetic practices worldwide. Audrey brings a decade of experience in sales & marketing — six years of which has been in medical aesthetics. She is a frequent industry speaker on practice management and is faculty for 17+ medical associations and conferences across the U.S.
Virtual Practice Workshops: Insights From the Experts
Powerful online webinar training, engineered to provide medical professionals with the business and clinical education you need to survive and thrive in 2022 and beyond. Learn from top industry KOLs, including leading healthcare attorneys, practice management experts, finance specialists and successful practice owners just like you — who all share their knowledge, experiences and proven strategies to achieve maximum success in today’s competitive landscape.
TOPICS: Webinars
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How to Gain Trust With This Influential Generation
In 2019, Millennials accounted 19% of the North American aesthetic market and are expected to increase to 26% by the year 2024. Additionally, Millennials spent $5.9B on aesthetic services and…
