In this episode, we invite Audrey Neff to share her expertise and experience with our audience on how to strategically market to your patients in a variety of ways in today’s technology driven world. She focuses in on the power of attaining patient reviews, converting online traffic into booked consults, click to brick marketing, as well as shares many other pearls of marketing wisdom that she’s gained as she’s now become one of the most sought after marketing minds in both the Medical Aesthetic and IV Therapy industries.
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings more than a decade of experience in sales and marketing, nine years of which have been in the medical aesthetics field. She is an award-winning peer-reviewed author, an international speaker, host of the True to Form Podcast, and has held faculty positions for 27+ medical associations and conferences across the globe.
Let’s Take Your Practice to the Next Level
The Tap Podcast – American IV Association AIVA
The American IV Association (AIVA) is committed to its members and the advancement of the IV hydration therapy community and offers essential up-to-date compliance resources for members through training, events, detailed content, and other resources, including state-by-state requirements for licensing and certification, operations, and marketing. AIVA will track government enforcement activity, regulatory guidance, and emerging trends – translating the confusing body of information into practical, actionable steps for AIVA members. The resources provided will enable members to improve their practices, manage risks, and develop effective compliance. Additionally, AIVA provides knowledgeable and specialized resources for training and business development. Their membership and website resources will be launched in the coming weeks, beginning with: Florida, California, Texas, Georgia, Nevada, New York, Arizona, North Carolina, Ohio and Michigan.
TOPICS:
Since the advent of the photograph in 1839, pictures have transformed how we communicate. The ability of images to attract and engage is astonishing and can enhance how we connect…
It’s basic business that patients who already bought once are easier to convince to buy again. In times of trouble, those repeat clients are a lifeline for businesses and should be the focus of your marketing efforts.
The med spa industry has exploded over the last decade. In a social media age where appearances matter, more people search for ways to look and feel Instagram-worthy. This demand for aesthetic treatments presents fantastic opportunities…