John Zinsser, MD

Tips for Creating Stunning and Accurate Before and After Photography

Before and after photos are a powerful marketing tool for aesthetic practices because they show potential clients what they can expect from your services. However, these images are only effective…

Top 5 Benefits of Using EMRs for Medical Spas

In today’s modern world, technology is making its way into many aspects of our lives. And the healthcare industry is no exception. With the introduction of electronic medical records (EMRs),…

What Med Spa Owners Need to Know: Leveraging the Power of Before and After Photos

Since the advent of the photograph in 1839, pictures have transformed how we communicate. The ability of images to attract and engage is astonishing and can enhance how we connect…