S5 EP12 | Maintain High Standards & Focus on Results

Power couple Michael & Loretta Zanetti, join #TrueToForm to discuss their inspiring journey from active duty military to opening up a successful medical spa in Tampa, FL. Tune in to hear their insight on the explosive growth the industry is experiencing, and how they have been able to differentiate themselves in a commoditized market, including:

  • How tattoo removal remains to be the foundation of their business & creates a gateway into higher-margin treatments
  • The importance of consistent, quality patient care over everything else
  • How aesthetic treatments can change lives, not just looks
  • Where the regulatory environment is headed with increased market penetration
  • How they’ve been able to elevate their business to where they are now booking 600 appointments a month
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True To Form Podcast: Authentic & Transparent
Hosted by President & Co-Founder of RxMarketing, True to Form is a regular podcast that features leaders who are making headway in the aesthetic, anti-aging and elective medical industries. Tim Sawyer is a two-time Inc. 500 entrepreneur and a highly regarded faculty speaker for 28+ medical associations.


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