Power couple Michael & Loretta Zanetti, join #TrueToForm to discuss their inspiring journey from active duty military to opening up a successful medical spa in Tampa, FL. Tune in to hear their insight on the explosive growth the industry is experiencing, and how they have been able to differentiate themselves in a commoditized market, including:
- How tattoo removal remains to be the foundation of their business & creates a gateway into higher-margin treatments
- The importance of consistent, quality patient care over everything else
- How aesthetic treatments can change lives, not just looks
- Where the regulatory environment is headed with increased market penetration
- How they’ve been able to elevate their business to where they are now booking 600 appointments a month
True To Form Podcast: Authentic & Transparent
Hosted by President & Co-Founder of RxMarketing, True to Form is a regular podcast that features leaders who are making headway in the aesthetic, anti-aging and elective medical industries. Tim Sawyer is a two-time Inc. 500 entrepreneur and a highly regarded faculty speaker for 28+ medical associations.