In order to build a thriving aesthetic practice in 2022 and beyond, marketing is key. However, something that is often overlooked is the importance of the right training and tools in place to effectively convert leads into paying patients. In this course, attendees will unpack the top 5 ways to improve lead conversion from your marketing efforts to improve practice performance, profitability, and team training.
Objectives:
- Why you should record & consistently listen to your staff’s phone calls
- The importance of creating universal talk tracks to overcome objections & answer FAQ’s
- The importance of lead tracking & the art of the follow-up
- The importance of knowing your USP and selling an ‘experience’ to the potential patient
Presented by
Audrey Neff is the Director of Marketing for PatientNow & RxMarketing, which provide practice management & marketing solutions for over 3,000+ aesthetic practices worldwide. Audrey brings a decade of experience in sales & marketing — six years of which has been in medical aesthetics. She is a frequent industry speaker on practice management and is faculty for 17+ medical associations and conferences across the U.S.
Virtual Practice Workshops: Insights From the Experts
Powerful online webinar training, engineered to provide medical professionals with the business and clinical education you need to survive and thrive in 2022 and beyond. Learn from top industry KOLs, including leading healthcare attorneys, practice management experts, finance specialists and successful practice owners just like you — who all share their knowledge, experiences and proven strategies to achieve maximum success in today’s competitive landscape.
TOPICS: Webinars
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