PatientNow Appoints Bethany Little as CEO to Drive Next Phase of Growth 

Little brings over two decades experience growing and scaling B2B software companies 

Englewood, CO – June 12, 2023 – PatientNow, a US-based practice management company at the forefront of electronic medical record software and payment solutions that empower doctors and specialists to manage their practice, patients, and marketing in one place, announced today the appointment of Bethany Little as Chief Executive Officer.

Little’s appointment coincides with the amicable departure of Charles Layne as CEO and director.

Little, a seasoned software executive with a track record of growing B2B businesses that spans over 20 years, will also join PatientNow’s Board of Directors. She most recently served as President of Community Brands, where she grew the business through strategic acquisitions, payments monetization, cross-sell initiatives and product upgrades. In her role as CEO of PatientNow, Bethany will guide the company as it pursues its next phase of growth through acquisition integration, product expansion and operations enhancement.

“I am thrilled to be joining the entrepreneurial and innovative team at PatientNow at a time where patient care is rapidly evolving through software and technology offerings,” said Bethany Little, CEO of PatientNow. “Comprehensive practice management solutions for the elective medical industry are essential for improving efficiency, and the client-centric culture of the PatientNow team is well-poised to continue delivering solutions that allow our customers to spend more time where they want to, with their patients.”

“We are confident that Bethany is the right leader to guide PatientNow into its next phase of growth,” said Dan Wechsler, CEO of Blue Star Innovation Partners. “She is an experienced builder of B2B SaaS companies with deep experience in GTM strategy development, sales, customer success, product and service offerings and has a proven ability to roll-up her sleeves and grow companies through organic and inorganic means.”

“We are appreciative of Charles’ many contributions to the company and wish him well in his next endeavor,” said Christopher Nesbitt, Principal at PSG, a leading growth equity firm partnering with software and technology-enabled services companies to help accelerate their growth. “We are excited to partner with Bethany to execute on PatientNow’s strategic vision to provide unified cutting-edge software solutions.”

Bethany’s appointment as CEO comes during a period of growth and scale for PatientNow. In 2020, PatientNow received a strategic growth investment from PSG and Blue Star Innovation Partners. This past month, PatientNow also announced the rollout of its new electronic medical record offering, AestheticNow, which is designed to support medical spas with client management, charting, marketing and reporting solutions.

About PatientNow

PatientNow’s vision is to be the elective medical industry’s most trusted and intuitive practice management solution— fueled by innovation, integration, and strategic partnerships, delivered by a team with unrivalled grit. PatientNow is one of the industry’s only complete platforms to manage all aspects of the modern elective medical practice including solutions forIntegrated EMR, Practice Management, Patient Engagement, Digital Marketing & Photo Management.


See how PatientNow can improve your practice’s vitals.

The industry’s only complete solution to managing all aspects of elective medical practices, built specifically for today’s modern medical landscape.
EnvisionNowAestheticNowRx marketing



You Might Also Like
S5 EP16 | Tapping into the Underserved Male & Millennial Patient Markets

Kara Moncrief, Director of Clinical Communications at Viora, returns to the show to discuss trending Male and Millennial treatments to expand your practice, what men seek when looking for aesthetic…

Industry Leader Chooses RxPhoto

Recognizing that 75% of consumers won’t consider booking a procedure without seeing before-and-after photos of actual results, Sono Bello, an aesthetics industry leader with 80+ locations, wanted an efficient method…

Reasons to Upgrade Your Plastic Surgery EMR Software

If you own a plastic surgery practice, you understand how important it is to have all your client’s records and information organized. Their medical history can help you provide personalized…