The Top Marketing Mistakes Aesthetic Practices Make & How to Correct them in 2022

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Consumer demand for aesthetic treatments spiked last year in 2021 with search volume also reaching a 12-month high for some of the most popular non-surgical treatments. With this increasing demand also came an increasing number of aesthetic practices opening around the country. So, how can you fully maximize your practice’s marketing dollars to generate the highest return while also gaining market share in 2022? In this session, attendees will uncover the most common mistakes that aesthetic practices make with their marketing strategy, and how to correct them to pivot your practice’s performance from good to great.

  • Tailoring your strategy to meet the needs of today’s modern aesthetic consumer
  • How to increase conversion on your practice’s website
  • Simple tips to increasing your organic search engine rankings on Google
  • Social media in 2022 –what’s trending, what to post, who to target & what to track
  • The importance of tracking your leads and KPI’s

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Presented by

Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings more than a decade of experience in sales and marketing, nine years of which have been in the medical aesthetics field. She is an award-winning peer-reviewed author, an international speaker, host of the True to Form Podcast, and has held faculty positions for 27+ medical associations and conferences across the globe.

Virtual Practice Workshops: Insights From the Experts
Profitable Patient Relationships

Powerful online webinar training, engineered to provide medical professionals with the business and clinical education you need to survive and thrive in 2024 and beyond. Learn from top industry KOLs, including leading healthcare attorneys, practice management experts, finance specialists and successful practice owners just like you — who all share their knowledge, experiences and proven strategies to achieve maximum success in today’s competitive landscape.


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