Top Things to Consider to Help Differentiate Your Practice

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In order to build a thriving aesthetic practice and avoid the status quo, marketing is vital. However, something that is often overlooked is the additional importance of having the right culture, training, tools and USP (unique selling proposition) to differentiate your practice and improve patient engagement. In this course, attendees will unpack the top things to consider when building your brand, cultivating your USP, and the utmost importance of staff education in medical aesthetics.

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Presented by

Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings more than a decade of experience in sales and marketing, nine years of which have been in the medical aesthetics field. She is an award-winning peer-reviewed author, an international speaker, host of the True to Form Podcast, and has held faculty positions for 27+ medical associations and conferences across the globe.

Virtual Practice Workshops: Insights From the Experts
Profitable Patient Relationships

Powerful online webinar training, engineered to provide medical professionals with the business and clinical education you need to survive and thrive in 2024 and beyond. Learn from top industry KOLs, including leading healthcare attorneys, practice management experts, finance specialists and successful practice owners just like you — who all share their knowledge, experiences and proven strategies to achieve maximum success in today’s competitive landscape.


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