In order to build a thriving aesthetic practice and avoid the status quo, marketing is vital. However, something that is often overlooked is the additional importance of having the right culture, training, tools and USP (unique selling proposition) to differentiate your practice and improve patient engagement. In this course, attendees will unpack the top things to consider when building your brand, cultivating your USP, and the utmost importance of staff education in medical aesthetics.
Next Live Webinar:
Your Reputation is King: Strategies to Drive More Google Reviews in Your Practice
Presented by
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings more than a decade of experience in sales and marketing, nine years of which have been in the medical aesthetics field. She is an award-winning peer-reviewed author, an international speaker, host of the True to Form Podcast, and has held faculty positions for 27+ medical associations and conferences across the globe.
Virtual Practice Workshops: Insights From the Experts

Powerful online webinar training, engineered to provide medical professionals with the business and clinical education you need to survive and thrive in 2024 and beyond. Learn from top industry KOLs, including leading healthcare attorneys, practice management experts, finance specialists and successful practice owners just like you — who all share their knowledge, experiences and proven strategies to achieve maximum success in today’s competitive landscape.
TOPICS:
You Might Also Like
The digitization of the healthcare industry has enabled medical professionals to move away from physical paper files and towards electronic medical record (EMR) systems. This shift offers a variety of…
In the highly specialized field of plastic surgery, patient experience is often the top priority. This experience begins from the very moment patients choose your services, encompassing everything from initial…
Rather than using traditional paper documents, clinics can use EMRs to keep track of contacts, health data, and financial information. EMRs can be used for many common tasks, offering a variety of advantages over traditional management practices.