S7 EP1 | It’s a Journey, Not a Sprint: Building an Intention-Led Business

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Audrey Neff kicks off Season 7 with an insightful conversation with Bita Ardakani-Akrawi PA-C, MPH, MEP-C, owner of SW Florida-based medical spa, Naples Skin Clinic. This conversation takes a deep dive into some of the biggest do’s and don’ts entrepreneurs can avoid when launching and growing a new aesthetics practice. Tune in to hear impactful advice around purchasing used lasers, capital device investments, real estate, grassroots marketing, and building an intention-led business.

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True To Form Podcast
Hosted by PatientNow Senior Director of Marketing Strategy and International Speaker, Audrey Neff, True to Form is a podcast between leaders making headway in the aesthetic, anti-aging, and elective medical industries. Learn from the experts to discover the secrets to success and the pitfalls to avoid when it comes to growing all aspects of your aesthetic practice this year and beyond.


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