Get ready for a raw and unfiltered conversation as Audrey Neff sits down with industry pioneer, Dr. Alexander Rivkin, to dissect the powerful influence of social media on consumer sentiment and perception. In a world flooded with emerging “beauty influencers” and misinformation, how can providers rise above the noise? Audrey and Dr. Rivkin tackle the challenges and opportunities presented by Instagram and TikTok, revealing strategies to not only combat false narratives but also leverage social platforms to educate patients and grow your business. Plus, Dr. Rivkin shares an exclusive behind-the-scenes look at his own social media strategy—how he carves out time, capitalizes on trending content, and stays unapologetically authentic.
Be Sure to Subscribe to True to Form on Your Favorite Podcast App!
Let’s Take Your Practice to the Next Level
True To Form Podcast
Hosted by PatientNow Senior Director of Marketing Strategy and International Speaker, Audrey Neff, True to Form is a podcast between leaders making headway in the aesthetic, anti-aging, and elective medical industries. Learn from the experts to discover the secrets to success and the pitfalls to avoid when it comes to growing all aspects of your aesthetic practice this year and beyond.
TOPICS:
You Might Also Like
Here’s a hard reality: today’s customers are less trusting than they have ever been. With unprecedented access to knowledge and limitless options at their disposal, customers are more cynical, skeptical,…
Electronic medical records (EMRs) are quickly revolutionizing how doctors in all fields interact with and treat their patients, especially in plastic surgery. EMR software such as PatientNow's suite of EMRs…
Learn how to build a skilled plastic surgery team through effective employee training, streamlined workflows, and technology like EMR software.