Get ready for a raw and unfiltered conversation as Audrey Neff sits down with industry pioneer, Dr. Alexander Rivkin, to dissect the powerful influence of social media on consumer sentiment and perception. In a world flooded with emerging “beauty influencers” and misinformation, how can providers rise above the noise? Audrey and Dr. Rivkin tackle the challenges and opportunities presented by Instagram and TikTok, revealing strategies to not only combat false narratives but also leverage social platforms to educate patients and grow your business. Plus, Dr. Rivkin shares an exclusive behind-the-scenes look at his own social media strategy—how he carves out time, capitalizes on trending content, and stays unapologetically authentic.
Be Sure to Subscribe to True to Form on Your Favorite Podcast App!
Let’s Take Your Practice to the Next Level
True To Form Podcast
Hosted by PatientNow Senior Director of Marketing Strategy and International Speaker, Audrey Neff, True to Form is a podcast between leaders making headway in the aesthetic, anti-aging, and elective medical industries. Learn from the experts to discover the secrets to success and the pitfalls to avoid when it comes to growing all aspects of your aesthetic practice this year and beyond.
TOPICS:
You Might Also Like
Scaling your aesthetic practice is good for business, your employees, and your community. As your med spa grows, you’ll be able to serve more patients, which can translate into an opportunity to boost your revenue and cut down on appointment…
As part of a healthcare organization, your staff members must find ways to improve patient outcomes and provide a world-class care experience. While part of the solution is to hire…
Switching from paper records to electronic medical records (EMR) is a transition that can be a process, but it has the potential to modernize your medical practice. EMRs offer an…