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Learn strategies for successful patient consultations and creating long-term treatment plans to boost outcomes and revenue.
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Uncover proven strategies and the most effective ways to approach the initial patient consultation in your medical spa, plus secrets to success in building long-term, customized treatment plans that not only yield the best patient outcomes, but also drive revenue for your aesthetic practice.


Audrey Neff
Senior Director Marketing Strategy
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings a decade of experience in the medical aesthetics & wellness fields, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, award-winning peer-reviewed author, host of the True to Form podcast, frequent industry contributor to market research, and has personally been invited to lecture for some of the largest aesthetic brands worldwide, including Obagi Medical, Sinclair, and Merz Aesthetics.

Aeron Sheffield
DNP, AGNP-C, President
Aeron Sheffield, DNP, AGNP-C, President | Aesthetic Nurse Practitioner, Ethos MedSpa. Aeron comes from a family of nurses, and after moving to St. Louis, he earned his bachelor’s and is currently pursuing his doctorate in nursing practice from Maryville University. He got into aesthetics as a makeup artist, and now uses syringes and neuromodulators to enhance natural beauty at Ethos MedSpa. Aeron prioritizes education and creates a culture that empowers his patients and team.