Instagram Strategies to Build Trust with Millennials
According to an Allergan 360 Report, 83% of Millennials turn to Instagram specifically when researching cosmetic treatments. In this session, attendees will learn the top things to consider when planning and executing your Instagram strategy to effectively target and build trust with Millennial consumers – today’s most valuable consumer group in aesthetic medicine.
Meet Your Speakers
Audrey Neff, Senior Director Marketing Strategy
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings a decade of experience in the medical aesthetics & wellness fields, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, award-winning peer-reviewed author, host of the True to Form podcast, frequent industry contributor to market research, and has personally been invited to lecture for some of the largest aesthetic brands worldwide, including Obagi Medical, Sinclair, and Merz Aesthetics.
