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Learn impactful strategies to improve ROI with capital device investments
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Investing in the right devices is paramount to elevating your practice's offerings, while also providing enhanced clinical results for patients. But even if you do choose the right piece of technology for your ideal client base, it doesn’t stop there – it starts there. In this course, attendees learn effective ways to introduce new technology in their practice and maximize ROI potential.
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Audrey Neff
Senior Director Marketing Strategy
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings a decade of experience in the medical aesthetics & wellness fields, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, award-winning peer-reviewed author, host of the True to Form podcast, frequent industry contributor to market research, and has personally been invited to lecture for some of the largest aesthetic brands worldwide, including Obagi Medical, Sinclair, and Merz Aesthetics.

Travis Mydlo
Senior Solution Architecht
Travis Mydlo is a seasoned professional with a decade of experience in the medical aesthetic and wellness business field, specializing in solution architecture and business development. Currently serving as a Senior Solutions Architect at PatientNow, a leader in practice management solutions for aesthetic medical practices, Travis has played a pivotal role in designing and implementing innovative solutions that enhance operational efficiency and patient engagement. He is a 2x winner of the PatientNow Sales Champions Club and a 2x PatientNow Cornerstone Award winner, recognizing his exceptional contributions and achievements within the company.