In order to build a thriving aesthetic practice in 2024 and beyond, marketing is key. However, something that is often overlooked is the importance of the right training and tools in place to effectively convert leads into paying patients. In this course, attendees will unpack the top 5 ways to improve lead conversion from your marketing efforts to improve practice performance, profitability, and team training.
Objectives:
- Why you should record & consistently listen to your staff’s phone calls
- The importance of creating universal talk tracks to overcome objections & answer FAQ’s
- The importance of lead tracking & the art of the follow-up
- The importance of knowing your USP and selling an ‘experience’ to the potential patient
Next Live Webinar:
Your Reputation is King: Strategies to Drive More Google Reviews in Your Practice
Presented by
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings more than a decade of experience in sales and marketing, nine years of which have been in the medical aesthetics field. She is an award-winning peer-reviewed author, an international speaker, host of the True to Form Podcast, and has held faculty positions for 27+ medical associations and conferences across the globe.
Virtual Practice Workshops: Insights From the Experts
Powerful online webinar training, engineered to provide medical professionals with the business and clinical education you need to survive and thrive in 2024 and beyond. Learn from top industry KOLs, including leading healthcare attorneys, practice management experts, finance specialists and successful practice owners just like you — who all share their knowledge, experiences and proven strategies to achieve maximum success in today’s competitive landscape.
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