Common Membership Program Pitfalls & How to Avoid Them
Membership programs can be a game-changer for your practice—but only when they’re executed properly. In this essential webinar, we’ll delve into the most common mistakes that med spas make when building membership programs, from confusing structures to poor communication with members. You’ll learn how to sidestep these pitfalls, create programs that truly resonate with your patients, and ultimately drive loyalty, revenue, and long-term success for your practice. Whether you’re launching a new program or refining an existing one, this webinar will equip you with the insights and strategies you need to get it right.
Key Takeaways:
- Uncover common mistakes when building a new membership program
- How to create programs based on ‘value” vs. “price’
- Review the top performing membership models in 2025
- Sales strategies for increasing adoption with these programs
- How to keep members engaged with your practice
- PatientNow membership module demo
- Q&A session with attendees
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Meet Your Speakers
Audrey Neff, Senior Director Marketing Strategy
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings a decade of experience in the medical aesthetics & wellness fields, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, award-winning peer-reviewed author, host of the True to Form podcast, frequent industry contributor to market research, and has personally been invited to lecture for some of the largest aesthetic brands worldwide, including Obagi Medical, Sinclair, and Merz Aesthetics.
Travis Mydlo, Senior Solutions Architect
Travis Mydlo is a seasoned professional with a decade of experience in the medical aesthetic and wellness business field, specializing in solution architecture and business development. Currently serving as a Senior Solutions Architect at PatientNow, a leader in practice management solutions for aesthetic medical practices, Travis has played a pivotal role in designing and implementing innovative solutions that enhance operational efficiency and patient engagement. He is a 2x winner of the PatientNow Sales Champions Club and a 2x PatientNow Cornerstone Award winner, recognizing his exceptional contributions and achievements within the company.
Friday, June 13 @ 3:00pm EST
Upcoming webinar
Featuring Audrey Neff & Travis Mydlo