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Discover top strategies to drive 5-star patient reviews, avoid common mistakes, and improve your practice's online reputation in 2024.
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98% of consumers read reviews before reaching out to a provider and 94% have avoided a business due to one bad review. So how can aesthetic practices combat this challenge in 2024? In this lecture, attendees will unpack effective tactics to drive more five-star reviews, plus discuss the biggest mistakes practices often make with their online reputation strategy and how you can avoid these pitfalls in 2024 to improve lead conversion, review management, and marketing ROI.
Audrey Neff
Senior Director Marketing Strategy
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings a decade of experience in the medical aesthetics & wellness fields, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, award-winning peer-reviewed author, host of the True to Form podcast, frequent industry contributor to market research, and has personally been invited to lecture for some of the largest aesthetic brands worldwide, including Obagi Medical, Sinclair, and Merz Aesthetics.
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