Top Aesthetic & Wellness Trends of 2025 & How to Turn Them Into Profit
Take a look at this power-packed webinar where we uncover the top aesthetic and wellness trends your medical spa should be watching—and capitalizing on. From cutting-edge treatments to shifts in patient demand, we’ll break down what’s hot this year and how to position your practice for maximum profitability.
Learn practical strategies to boost patient buy-in, improve retention, and confidently introduce new services that drive growth. Whether you're looking to expand, innovate, or just stay competitive, this session is your roadmap to thriving success in the year ahead.
What You’ll Learn:
- Identify the top emerging aesthetic and wellness treatment trends of 2025 and understand how they align with shifting patient preferences and market demand.
- Evaluate which trending services are the best fit for your practice based on your existing patient base, business goals, and operational capabilities.
- Implement proven strategies to increase patient education and buy-in for new and innovative treatments, leading to higher conversion rates and long-term loyalty.
- Demo of RxPhoto & new feature enhancements
- Q&A session with attendees
Meet Your Speakers
Audrey Neff, Senior Director Marketing Strategy
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings a decade of experience in the medical aesthetics & wellness fields, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, award-winning peer-reviewed author, host of the True to Form podcast, frequent industry contributor to market research, and has personally been invited to lecture for some of the largest aesthetic brands worldwide, including Obagi Medical, Sinclair, and Merz Aesthetics.
Travis Mydlo, Senior Solutions Architect
Travis Mydlo is a seasoned professional with a decade of experience in the medical aesthetic and wellness business field, specializing in solution architecture and business development. Currently serving as a Senior Solutions Architect at PatientNow, a leader in practice management solutions for aesthetic medical practices, Travis has played a pivotal role in designing and implementing innovative solutions that enhance operational efficiency and patient engagement. He is a 2x winner of the PatientNow Sales Champions Club and a 2x PatientNow Cornerstone Award winner, recognizing his exceptional contributions and achievements within the company.
