Building Trust with Millennial Patients & Catering to Their Unique Nuances

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In 2020, it was forecasted that the global medical aesthetic industry will be worth $22.5B by the end of 2025 and grow at a 14.9% CAGR. Within the total addressable market in medical aesthetics, Millennials are the only generation with full purchasing power expected to gain market share. While the Millennial consumer market is still underpenetrated and untapped, this generation is continuing to seek aesthetic treatments at increasing levels and with this comes many unique nuances in their buying behavior and values. In this course, attendees will cover the CORE Four Strategies to effectively build trust with Millennials and keep them coming back for more.

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Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings more than a decade of experience in sales and marketing, nine years of which have been in the medical aesthetics field. She is an award-winning peer-reviewed author, an international speaker, host of the True to Form Podcast, and has held faculty positions for 27+ medical associations and conferences across the globe.

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