S7 EP1 | It’s a Journey, Not a Sprint: Building an Intention-Led Business

Please accept preferences, statistics, marketing cookies to watch this video.

Audrey Neff kicks off Season 7 with an insightful conversation with Bita Ardakani-Akrawi PA-C, MPH, MEP-C, owner of SW Florida-based medical spa, Naples Skin Clinic. This conversation takes a deep dive into some of the biggest do’s and don’ts entrepreneurs can avoid when launching and growing a new aesthetics practice. Tune in to hear impactful advice around purchasing used lasers, capital device investments, real estate, grassroots marketing, and building an intention-led business.

Be Sure to Subscribe to True to Form on Your Favorite Podcast App!

Let’s Take Your Practice to the Next Level

True To Form Podcast
Hosted by PatientNow Director of Marketing and International Speaker, Audrey Neff, True to Form is a podcast between leaders making headway in the aesthetic, anti-aging, and elective medical industries. Learn from the experts to discover the secrets to success and the pitfalls to avoid when it comes to growing all aspects of your aesthetic practice this year and beyond.


TOPICS: Podcast


You Might Also Like
S5 EP12 | Maintain High Standards & Focus on Results

  Power couple Michael & Loretta Zanetti, join #TrueToForm to discuss their inspiring journey from active duty military to opening up a successful medical spa in Tampa, FL. Tune in…

Instagram 101 for Building Trust with Millennials

According to an Allergan 360 Report, 83% of Millennials turn to Instagram specifically when researching cosmetic treatments. In this session, attendees will learn the top things to consider when planning…

S5 EP5 | Operate Your Practice As If It Were For Sale

Partner of OJM Group, Attorney & Wealth Management Expert, David Mandell, returns to the show to talk about the importance of implementing systems & processes to maximize value, how to…