REFERRAL MARKETING Most practices report that Word of Mouth (or Referral Marketing) is responsible for generating their best patients. Plus, with referral marketing, practices typically have very low costs and a very high return-on-investment. This is because your happiest patients are delighted to talk about you with their friends. When it
Dr. S. Randolph Waldman, a dual board certified facial plastic and reconstructive surgeon based in Lexington and founder of the Waldman Schantz Plastic Surgery Center, brings over 30 years of unsurpassed expertise and experience to those seeking to refine or restore their natural beauty, with particular emphasis on the eyes, nose and face. In addition
Whether people are on the hunt for a plumber or a plastic surgeon, Yelp is often a tool they use to find a professional in their area. This means that positive reviews about your practice on Yelp can build your patient base, while negative reviews may hurt your growth and revenue. Is Yelp a friend
As you consider moving to a more automated plastic surgery practice, the change is sure to be met with more a than a little bit of trepidation. While an electronic office sounds more efficient, learning all the new programs also seems very overwhelming. Transitions can always be somewhat challenging, but by choosing a company like
It has likely been quite the process converting your office to the digital age. However, your efforts cannot stop with the automation – you also need to consider how you will best serve your patients with your new system in place. While the way we do any type of business has evolved considerably, the needs
Electronic medical records are much more than a regulation to comply with, they are actually away to bring your practice to the next level of efficiency and productivity. Plastic surgeons and dermatologists, in particular, can reap the benefits of EMR as it relates to patient acquisition and retention. In addition, the automated features of the
Electronic medical records or EMRs are changing the face of plastic surgery today. These electronic records offer a digital version of a patient’s paper chart and are primarily used within the plastic surgery practice for tracking patient procedures, providing information directly to patients and encouraging patient engagement within your practice. With better access to patient
I have had the pleasure of interacting and getting to know aesthetic medical practices throughout the country when I’ve trained physicians and staff in the use of EMR, practice management, and patient engagement software. Over the years, I’ve noticed that one of the greatest challenges a plastic surgery practice faces is the retention of great
