Photography posts

Whether you’re building a before and after portfolio to showcase beautiful outcomes or using photography for teaching and...

If you want to compete in the aesthetic and elective procedures world, you’ll need to showcase the high-quality patient...

Every nurse knows the importance of documentation. Photography provides the most descriptive and accurate documentation....

1: VIP Program Everybody in the medical spa industry knows the value of a loyal patient. The patient who is done shopping...

Is your cosmetic practice willing to turn away nearly 75% of new business because of a PICTURE? Over the past several months,...

The future of aesthetic patient photography is here. iPhones or iPads now boast photographic features that render their...

The quest to generate new business is a matter close to all Medspa owners' hearts. Instagram represents one of the most...

Before and after photos are a powerful marketing tool for aesthetic practices because they show potential clients what they...

Cosmetic and aesthetic medicine is, by nature, highly visual. Images and videos provide concrete proof of what you can offer...

Micro-influencers represent the new frontier in medical aesthetic marketing. A micro-influencer is an everyday person who has...

Each phase of the buyer’s journey benefits from its own specialized marketing approach. Nowadays, social media has irrevocably...

In the world of plastic surgery and med spas, photography plays a crucial role in patient care. While it may seem like a...

Here’s a hard reality: today’s customers are less trusting than they have ever been. With unprecedented access to knowledge...

Since the advent of the photograph in 1839, pictures have transformed how we communicate. The ability of images to attract and...

At any given time, prospective clients are at different places on a journey toward an aesthetic purchase. Understanding what...

Nowadays, the liberating possibility of a paperless clinic is more real than ever. Digital apps and technology have seeped...

Cultivating a loyal client base is crucial for any successful medical aesthetics practice. Client retention doesn’t happen by...

Rule #1: Have a link to your before and after gallery on your website's menu With so much information available on the...

In aesthetic clinics and spas, patient photos can be captured in three main ways: 1. Imaging systems 2. DSLR or digital point...

Before and after photos are the lifeblood of any med spa. They’re authentic proof of the quality of your work and your ability...