The new frontier in elective medicine

The new frontier in elective medicine

In this episode of True to Form, host Audrey Neff speaks with Tim Sawyer, a two-time Inc. 500 entrepreneur, motivational speaker, business advisor, and practice owner, about advancements in the sexual wellness field, particularly those related to men's health. As an advisor and investor in this emerging space, Sawyer offers a forward-looking perspective on what he sees as a major new frontier in elective medicine.

An Emerging Category

Sexual wellness, and men's health in particular, represents a rapidly growing area of elective medicine. Sawyer argues that this category is poised for significant expansion, driven by rising demand, reduced stigma, and new technologies and treatments. For practices looking to diversify and grow, it represents a meaningful opportunity worth understanding.

Why Men's Health Is a Major Opportunity

Sawyer highlights several factors that make men's health an especially compelling frontier.

• Large, underserved demand. Many men's health concerns have historically gone unaddressed, leaving substantial unmet need.
• Reduced stigma. Cultural shifts are making patients more willing to seek treatment.
• New treatments and technology. Innovations are expanding what practices can offer.
• Natural fit with aesthetics. Practices already serving elective, cash-pay patients are well positioned to add these services.

The Entrepreneur's Perspective

As an investor and advisor in the space, Sawyer brings an entrepreneur's eye to the opportunity. He sees sexual wellness as an area where early movers can establish themselves before the market becomes crowded. His enthusiasm reflects a belief that this frontier will follow a growth trajectory similar to other elective categories that have boomed in recent years.

Innovation Driving Adoption

Advancements in treatments and technology are central to the category's momentum. As new, effective options emerge, they expand both what practices can deliver and what patients are willing to pursue. Staying informed about these innovations positions practices to offer them as they mature.

Considering New Service Lines

For owners weighing whether to enter this space, the conversation underscores the importance of doing so thoughtfully. Adding sexual wellness or men's health services requires understanding the clinical, regulatory, and marketing dimensions, but for practices that approach it well, it offers a way to serve unmet needs and open a new revenue stream.

Key Takeaways for Practice Owners

• Sexual wellness is an emerging frontier. Men's health in particular shows strong growth potential.
• Demand is large and underserved. Reduced stigma is bringing more patients forward.
• Innovation is driving the category. New treatments expand what practices can offer.
• It fits naturally with aesthetics. Elective, cash-pay practices are well positioned to add these services.

Sawyer's forward-looking perspective frames sexual wellness and men's health as a significant new opportunity in elective medicine, encouraging owners to understand the space and consider how it might fit into their growth plans.