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June 7, 2023
The PatientNow Team
In this power-packed episode of True to Form, host Audrey Neff sits down with Dr. Amanda Holden, a mother, wife, speaker, trainer, master injector, and owner of the five-location practice Holden Timeless Beauty. The conversation is a masterclass in mindset, focused on how to find and reach your true potential in both business and life by thinking bigger and refusing to settle for incremental gains.
The central idea is deceptively simple: instead of asking how to improve by ten percent, ask how to grow by ten times. A 10X mindset forces a fundamentally different kind of thinking, because the strategies that produce modest gains are rarely the ones that produce transformative ones. Dr. Holden, who built a five-location practice, embodies this approach and shares how it has shaped her trajectory.
Underpinning the 10X philosophy is a commitment to continuous growth. Dr. Holden emphasizes that reaching your potential requires believing it is possible and being willing to do the work to get there.
For Dr. Holden, scaling to five locations was not an accident but the product of deliberately thinking big and building the systems and team to match. A 10X mindset in business means designing for scale from the start, investing in people and processes, and refusing to let current limitations define future possibilities. It is about building something far larger than a single successful practice.
Crucially, Dr. Holden applies the same philosophy to life as a whole. As a mother and wife as well as a business owner, she sees personal fulfillment and professional ambition as complementary rather than competing. The 10X mindset, in her framing, is about reaching your full potential across every domain, not just the balance sheet.
Dr. Holden shares concrete habits that make ambitious goals manageable. Chief among them is compartmentalization, a skill she developed going through medical school as a single mother. She blocks her day by area of focus, moving deliberately from one business priority to the next, and carves out protected time to be fully present as a parent and spouse, putting her phone down to hear about her children's days and to spend quality time together. The discipline of turning each role on and off prevents the overwhelm that big ambitions can create.
Another tool she returns to is a priority rating scale: evaluating each commitment against whether it advances her five and ten year goals or is simply fluffy. By scoring her many involvements this way, she focuses her energy on what truly moves her toward her vision and lets go of what does not. It is a practical method for keeping a 10X mindset grounded in disciplined daily choices.
The episode is full of practical encouragement to translate big thinking into concrete steps. The path to 10X growth runs through clear goals, consistent action, ongoing self-investment, and the willingness to push past self-imposed limits. Mindset is the starting point, but execution is what turns potential into reality.
Dr. Holden's energy and example make a compelling case that the biggest constraint on a practice is often the size of the owner's thinking, and that a 10X mindset, paired with disciplined action, can unlock potential most people never tap.
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