S7 EP7 | The Power of Branding: Strategies for Thriving in a Competitive Marketplace

True to Form Podcast Logo

Host Audrey Neff brings on Kim Pezzetti, VP of Practice Development and Strategy, for Cartessa Aesthetics to break down all things related to branding and finding your competitive edge in medical aesthetics. The pair’s discussion delves into common branding mistakes and challenges, along with practical approaches for determining your niche and harnessing grassroots marketing efforts within your local community. Kim also provides actionable takeaways around staff training, credentialing, social media, and the utmost importance of knowing your big ‘WHY.’

Be Sure to Subscribe to True to Form on Your Favorite Podcast App!
itunes LogoSpotify LogoAudible LogoAmazon Music Logo

Let’s Take Your Practice to the Next Level

True To Form Podcast
Hosted by PatientNow Senior Director of Marketing Strategy and International Speaker, Audrey Neff, True to Form is a podcast between leaders making headway in the aesthetic, anti-aging, and elective medical industries. Learn from the experts to discover the secrets to success and the pitfalls to avoid when it comes to growing all aspects of your aesthetic practice this year and beyond.

true to form podcast logo

TOPICS:


You Might Also Like
Enhancing Efficiency and Productivity With a Medical Spa Software

Medspas offer a unique blend of medical and aesthetic services, combining elements of traditional spas with medical-grade treatments. Balancing clinical care with beauty treatments presents distinct organizational challenges, from managing…

Surprising Ways Med Spa CRM Solutions Can Enhance Your Business

The patients who visit your med spa expect a different kind of care than they might receive at traditional medical facilities, including personalized care and top-quality support. Fortunately, the right…

Taking Your Med Spa to a New Level of Zen with EMR Solutions

Customers come to a med spa expecting a certain level of luxury and sophistication. But nothing can quite take the “Zen” out of the experience like an administrative staff that…