Grass Roots + Basics Based Marketing
Speaker: Kim Pezzetti
Learn how focusing on basics will exponentially increase revenues, retention and referrals through the following:
- Power of the people: Staff & customer base
- Creative, outcome-based, cross promotions
- Positioning paths: Community, relationships & events
Top 4 Marketing Mistakes & How to Correct Them to Drive Revenue
Speaker: Audrey Neff
Uncover the most common marketing mistakes in today’s current aesthetic marketplace
and how to combat them to set your aesthetic practice for success in 2022 and beyond.
Next Live Webinar:
Your Reputation is King: Strategies to Drive More Google Reviews in Your Practice
Speakers
Kim Pezzetti, VP of Practice Development & Strategy with Cartessa Aesthetics has 20+ years of business development and marketing experience with 12+ years directly in the aesthetic industry. Having worked with digital marketing agencies, 100’s of medical aesthetic practices and key third party service providers, she has a well-rounded base of knowledge to help practices at any level in their growth process.
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings more than a decade of experience in sales and marketing, nine years of which have been in the medical aesthetics field. She is an award-winning peer-reviewed author, an international speaker, host of the True to Form Podcast, and has held faculty positions for 27+ medical associations and conferences across the globe.
Virtual Practice Workshops: Insights From the Experts
Powerful online webinar training, engineered to provide medical professionals with the business and clinical education you need to survive and thrive in 2024 and beyond. Learn from top industry KOLs, including leading healthcare attorneys, practice management experts, finance specialists and successful practice owners just like you — who all share their knowledge, experiences and proven strategies to achieve maximum success in today’s competitive landscape.
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