The Med Spa Marketing Playbook: Proven Strategies to Maximize Lead Conversion
Ready to turn more leads into loyal, paying patients? Join us for a high-impact webinar revealing the most effective tactics to optimize lead conversion, streamline nurturing workflows, and boost your marketing ROI now. Learn how today’s top-performing medical spas are using data, automation, and smarter strategies to drive consistent revenue and long-term profitability. If you're looking to scale your practice, become more efficient, and reduce manual tasks, this is the roadmap you’ll need for a thriving year.
What You’ll Learn:
- Uncover the most effective lead conversion tactics used by top-performing medical spas to increase appointment bookings and reduce response time.
- Learn how to design high-converting nurture sequences that guide potential patients from inquiry to appointment—without overwhelming your team.
- Discover how to leverage automation and AI to manage leads across multiple channels while keeping your brand voice consistent and human.
- Gain clarity on marketing ROI by tracking the true source of booked revenue—not just vanity metrics like clicks or impressions.
- Identify profit-boosting strategies that align your marketing efforts with long-term growth and operational efficiency.
- Live demo of the new AesthetixCRM integration with PatientNow
- Q&A session with attendees
Can't make it? Register to receive the recording!
Meet Your Speakers
Audrey Neff, Senior Director Marketing Strategy
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings a decade of experience in the medical aesthetics & wellness fields, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, award-winning peer-reviewed author, host of the True to Form podcast, frequent industry contributor to market research, and has personally been invited to lecture for some of the largest aesthetic brands worldwide, including Obagi Medical, Sinclair, and Merz Aesthetics.
Sara Shumpert, Chief Experience Officer, Aesthetix CRM
Sara Shumpert is a seasoned marketing technologist with over a decade of experience specializing in the aesthetics industry. Known for her strategic mindset and results-driven approach, Sara designs innovative marketing systems that help medical aesthetic practices grow revenue and operate more efficiently.
As the creator of the Aesthetix AI Assistant, Sara has been at the forefront of leveraging marketing automation and AI to drive measurable ROI. Her deep expertise in emerging technologies and data analytics has empowered med spas across North America to streamline operations, maximize profitability, and make smarter business decisions.
Sara’s combination of technical knowledge, industry insight, and engaging presentation style makes her a sought-after voice on the future of marketing in aesthetics — especially where automation, AI, and patient experience intersect.
Thursday, May 22 @ 3:00pm EST
Upcoming webinar
Featuring Audrey Neff & Sara Shumpert