From Hesitation to Commitment: How to Master the Patient Consultation Experience
In today’s competitive aesthetic landscape, mastering the art of patient consultations is the key to boosting treatment acceptance and driving profitability. Watch Audrey Neff of PatientNow, Patrick Tighe of CoverWell, and Kandis Hughes of CoverWell for an engaging session that unveils actionable strategies to transform patient hesitations into confident commitments. Learn how to structure consultations that build trust, convey value, overcome objections, and ultimately increase conversions—all while reducing patient risk.
Learning Objectives
- Discover how to create instant trust during consultations by mastering first impressions and personalizing the patient experience.
- Learn to integrate social proof, risk protection, and strategic questioning to increase perceived value and treatment acceptance.
- Understand how to present the full treatment picture and address investment concerns to boost patient buy-in and long-term retention.
- Explore objection-handling techniques using education and CoverWell’s protection plan to reassure hesitant patients and mitigate perceived risks.
Meet Your Speakers
Audrey Neff, Senior Director Marketing Strategy
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings a decade of experience in the medical aesthetics & wellness fields, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, award-winning peer-reviewed author, host of the True to Form podcast, frequent industry contributor to market research, and has personally been invited to lecture for some of the largest aesthetic brands worldwide, including Obagi Medical, Sinclair, and Merz Aesthetics.
Kandis Hughes, Interim Chief Marketing & Sales Leader at CoverWell
Kandis Hughes is a powerhouse behind the growth of some of the most recognized names in business, from Fortune 500 firms to Inc. 5000 trailblazers. With over $2 billion in managed revenue under her leadership, Kandis brings a proven ability to unlock commercial momentum across startups, turnarounds, and scaling enterprises.
Her specialty? Helping companies move from complexity to clarity. Whether she’s designing expansion strategies, restructuring operations, or building high-performing teams, Kandis equips businesses with the practical systems and cultural tools to drive sustained growth.
A strategic operator with a bias for action, Kandis doesn’t just talk transformation, she delivers it.
Patrick Tighe, CEO, Co-Founder & Board Member at CoverWell
Patrick Tighe is a seasoned legal strategist and the driving force behind X1Law, P.A.—a boutique firm known for taking on both complex and high-stakes personal injury and negligence cases. As Managing Partner, he leads legal operations, client relations, compliance, and litigation strategy, delivering outcomes that reflect both legal precision and client-centered care.
With over three decades of experience in the insurance and legal industries, Patrick brings a rare dual perspective—having served as both Senior Adjuster and Claims Litigation Liaison at State Farm in New York City before stepping fully into plaintiff advocacy. His insight into both sides of the courtroom makes him a formidable presence in the field.
A former board member of the Palm Beach County Justice Association and advisor to First Southern Bank, Patrick continues to influence the legal and business communities across South Florida. He is a proud graduate of Villanova University and St. John’s University School of Law.
