With the right EMR software, your medical practice can improve efficiency, reduce errors, and increase revenue, all while delivering the highest standard of patient care.
An electronic medical record (EMR) solution allows you to securely store patient data under one centralized software system, but it can do much more than that. The best EMR solutions work together with a CRM to provide additional benefits. Let’s highlight the top 5 innovative features you can find in a comprehensive CRM/EMR software platform.
1. EMR Software Converts Patient Records to Electronic Files
The most basic feature of an electronic medical record (EMR) solution is its ability to maintain electronic patient records. These digital records can include data such as:
- Medical history
- Signed consent forms
- Lab results
- Prescription history
- Patient communication
- Other medical and insurance forms
Having this data available through an EMR platform eliminates the need for paper files entirely. Not only are your existing file cabinets taking up valuable space; they make it harder for medical providers to access patient data. EMR software allows your staff to view patient information on any authorized device, allowing them to deliver a greater standard of patient care.
Understandably, many medical practices already have a backlog of paper files from their patients. That’s why PatientNow offers an innovative tool known as BarcodeNow. This allows you to quickly and easily convert paper records to electronic files, and automatically index your patient data to the corresponding chart.
All of these solutions can be utilized in compliance with HIPAA requirements, ensuring greater efficiency while still protecting your patients’ sensitive medical information.
2. EMR Systems Streamline Communication and Scheduling
Patient communication can be one of the more challenging aspects of running a medical practice, especially when that communication comes from multiple sources. The most powerful EMR software on the market can organize patient communications and integrate them into your CRM.
This doesn’t just improve efficiency; it also makes it easier for your staff to communicate with patients, helping patients to feel cared for and valued by everyone at your practice.
In some cases, you may even be able to share educational resources with your patients, helping them to better understand an upcoming medical procedure. You can even use the system to provide guidance for aftercare.
These tools also assist in the scheduling process. Your EMR system can send automated appointment reminders to your patients, which can reduce no-shows and help you to retain more clients.
You’ll also be able to send automated emails, which can help to convert prospective patients into actual patients, which can boost revenue for your practice.
3. Marketing Tools and Integrations
You’ve put a lot of work into making your medical clinic the best it can be. Help others experience your benefits through marketing tools that integrate with your EMR software. For example, PatientNow offers a solution known as RxMarketing, which can help you with tasks such as:
- Designing a website that’s fully optimized for search engines
- Email marketing
- Social media marketing
- Creating branded content that’s custom-tailored to your clinic
- SEM/PPC Management
These tools and solutions can help you attract more web traffic and generate additional patient leads. With the right tools in place, you can boost your revenue and provide a valuable service to the patients in your area.
Want to take advantage of your stellar reputation for outstanding service. With the best tools on the market, you’ll have the ability to solicit feedback from your clients and publish these positive reviews on your social media page or website.
If you receive a less-than-stellar review, you’ll have the opportunity to address your client’s concerns before their review becomes public.
4. Take and Share Before-and-After Photos
Cosmetic clinics take great pride in their work. Solutions such as PatientNow’s RxPhoto make it easier than ever for staff members to take patient photos before and after their procedures.
This software provides on-screen guides, grids, and templates to help team members take quality patient photos. These photos can then be integrated into your patient’s medical chart and accessed through the same EMR platform as the rest of their secure medical data.
Before-and-after photos can later be viewed using side-by-side comparisons as well as morphing features so that patients can literally see progress happen before their very eyes.
And if you have a particularly impressive success story, your patients can choose to give consent for you to share these before-and-after images in your marketing materials.
These images can also be used to illustrate what patients might expect from a particular procedure, increasing their confidence in your clinic as a whole.
5. Reporting Tools and Analytics
The best EMR software will also include advanced reporting features, offering a detailed analysis of virtually every aspect of your medical practice. This might include data such as:
- Employee productivity
- New patient generation
- Patient retention rates
- Patient satisfaction scores
These reports can be generated on a periodic, scheduled basis, but they can also be created on the fly, which provides you with limitless access to high-quality data from your medical facility.
This data can help you to better understand any patterns or trends in your practice and refine your strategy for the future. You may discover that certain tasks or services can be eliminated to reduce overhead or you may find ways to capitalize on trends in certain procedures, like scheduling patients for services that pair well together.
You can also use this data to set future goals based on key performance indicators (KPIs). For example, you might make it a goal to increase patient satisfaction in the next quarter based on results from post-visit surveys.
These reporting features will make it easier for you and your staff to set specific goals and monitor your progress toward these achievements.
Finding the Right Electronic Medical Record (EMR) Solution
Finding the right EMR solution is easier than ever, thanks to PatientNow. We’ve helped countless med spas, plastic surgery centers, and medical providers across the U.S. to streamline their administrative duties, communicate more efficiently with their patients, and increase their revenue.
If you’d like to learn more about any of the features described above, contact the team at PatientNow to schedule a demo. You’ll quickly discover how these digital solutions can help you deliver a superior level of patient care.