If you want to compete in the world of aesthetic and elective procedures, you’ll need to showcase the high-quality patient outcomes that your practice produces. What better way to do this than with effective before and after photography?
By incorporating professional photography into your practice’s advertising, you can attract new patients and improve profitability. However, it is important that you choose the right mediums to showcase patient outcomes.
With that in mind, we have outlined two great ways to get the word out about the talent of your providers.
A Picture Is Worth 1,000 Words
Even the best writers cannot describe a patient’s real-world results as effectively as before and after photographs. While a talented wordsmith can add value to a set of professional before and after shots by providing a brief synopsis of the procedure, photographs are the best way to convey a patient’s results.
When a prospective patient can see another patient’s results for themselves, they’ll have an immediate idea of the quality of your work. Those who are genuinely interested in the procedure are more likely to book a consultation on the spot. This is because before and after photographs help patients visualize the ways that your services can benefit them.
But how exactly should you go about displaying these photographs while maintaining appropriate HIPAA compliance? With the right electronic consent tools, it’s easier than ever before.
When marketing your work using this approach, we recommend that you:
Create an On-Site Portfolio
Every practice that provides elective or aesthetic procedures should have a vast portfolio on their website. This portfolio should incorporate before and after photographs, Google reviews, and any other positive feedback that providers have received from patients.
An on-site portfolio will give interested individuals an easy way to review your practice’s work. This page can also instill confidence in prospective patients.
Conversely, a lack of a portfolio can reduce your chances of acquiring a lead. In fact, up to 75% of people have reported that they wouldn’t have aesthetic work done by a clinic if they couldn’t see a results gallery from that provider.
Some patients may view this as a sign that your practice has limited experience within the industry, which could prompt them to look elsewhere for aesthetic services.
While an on-site portfolio is a great way to increase interest in patients who have already made it to your site, you should also post before and after photographs on social media platforms. Instagram is a great medium for publishing these photographs, although there are many platforms you might choose to use.
As potential patients scroll through their feeds, side-by-side images of past treatment outcomes will catch their eye. You can pair these images with a brief caption and a call to action.
Post this type of content in regular intervals. Doing so will help you grow your social media following and attract new leads.
Professional Before and After Photography from RxPhoto
Not sure where to begin when it comes to publishing patient before and after photographs? Don’t worry, RxPhoto has you covered.
Our platform makes it easy to snap high-quality photographs of your patients’ outcomes. It includes morphing tools, educational videos, and interactive photo sliders. It also features electronic consent and procedure tracking forms so that you can ensure that you maintain 100% HIPAA compliance.
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